Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Today I’m joined by my guest Nichole Elizabeth DeMeré, an esteemed SaaS consultant, customer service evangelist, writer and community moderator.Her work has been featured in leading industry media such as Hubspot, Moz, CopyHackers, Forbes, Canva and more. Nichole is going to walk us through the four things you need to do before you can start marketing your startup or new business.Founders tend to skip the basics of marketing foundations, and this crucial step can make or break your business.Listen in for Nichole’s four most important pre-marketing initiatives that you need to know for your startup or to refresh the marketing of an existing business.Topics covered:The importance of marketing foundationsGrowth hacking pitfallsCustomer development workResources to identify ideal customersCreating your first value propositionFilling success gapsNichole’s recommended readingResources mentioned:How to Validate Your Business Idea in 3 Steps (The Right Way)NicholeElizabethDeMere.comIdeal Customer Profile Framework by Lincoln MurphyStrategyzer’s Value Proposition DesignUseful Value Proposition Examples (and How to Create a Good One) by ConversionXLWomen in Tech Spotlight: Shayla Price, Creatrix Tiara, Tiffany Mikell, Archana MadhavanRecommended Resources: Sixteenventures.com, ConversionXL, GetUplift, CopyHackers***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***My guest today is Kai Davis, host of the Make Money Online and Get More Clients podcasts, and author of The Outreach Blueprint and Podcast Outreach.In this episode Kai will teach you the importance to building relationships with people and the 7 steps to launching your first marketing outreach campaign.Marketing outreach is one of the most important marketing skills today, so listen in to learn the best ways to approach it as well as Kai’s recommended resources and software tools.Topics covered:Why outreach is so important as marketersUsing you-focused outreach languageThe 7 steps to launch your first marketing outreach campaignAutomation versus personalizationOutreach sequences and successful follow-up campaignsMeasuring a successful outreach responseKai’s recommended resources and software toolsResources mentioned:Finding Social Media Influencers The No-BS Way in 7 StepsKaiDavis.comThe Importance of Writing You Focused Emails by Kai DavisEmail Finder at Hunter.ioReply.io, Bluetick and Drip email automated toolsPipedrive CRM softwareThe Brain Audit by Sean D’SouzaThe Ultimate Sales Machine by Chet HolmesInfluence: The Psychology of Persuasion by Robert Cialdini***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***This episode is a special Facebook Live interview with Oli Gardner, international marketing speaker and Co-Founder of Unbounce landing page software.Today we are talking about marketing bullshit and how to fight it together.Oli shares his experiences growing Unbounce, how he measures marketing success and his advice to become a better marketer and drive more sales without compromising your values.Topics covered:New Business idea challenge - $1000 and 6 monthsMisconceptions in conversion rate optimization and testingAvoiding dark and shady tacticsHow to become a more human-centric marketerTracking cohorts and customer lifetime valueProduct marketing at UnbounceOli’s advice to young marketersResources mentioned:UnbounceUnbounce BlogNoob Guide to Digital MarketingLearn InboundArduino***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***What motivates human behavior?My guest today is Susan Weinschenk, behavioral scientist, author, speaker, consultant, and mentor.She is an expert in understanding, predicting and directing human behavior. Her books include How to Get People to Do Stuff, 100 Things Every Designer Needs to Know About People, 100 Things Every Presenter Needs to Know About People, and Neuro Web Design.In this episode, we’re going to talk about what motivates people in this complex modern world, and how we can use behavioral science to become better marketers.Susan will explain five drivers of human behavior backed by scientific studies and what you should know about them in order to get people to do what you want.Topics covered:Unconscious mental processing and self-storiesValue versus habit based decisionsThe 5 top drivers of human motivationThe power of storytellingThe need to belong and social tiesBehavioral habits and instinctsEthics in behavioral scienceSusan’s recommended readingResources mentioned:How to Get People to Do Stuff, 100 Things Every Designer Needs to Know About People, 100 Things Every Presenter Needs to Know About People, 100 MORE Things Every Designer Needs to Know About People and Neuro Web Design by Susan WeinschenkRedirect by Timothy WilsonSapiens by Yuval HarariThinking, Fast and Slow by Daniel KahnemanThe Power of Habit by Charles Duhigg***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***This episode is all about website personalization: what it is, how it works, and how to get it started in your business today.My guest to discuss this and and his new website personalization tool is Brennan Dunn of Double Your Freelancing and RightMessage.Brennan explains the benefit of a personalized approach and shares specific ideas you can implement in any size business to get results.Topics covered:The problems in broad messagingPersonalizing your website to customer segmentsMapping your funnel and tailoring opt-ins based on subscriber statusBranded referrals and easy points to start website personalizationTrigger links to identify customer pain pointsTools to get started personalizing your websiteRightMessage technologyBrennan’s recommended resourcesResources mentioned:RightMessageDoubleYourFreelancing.comThe Ask Method by Ryan LevesqueOptimizely, Visual Website Optimizer, ConvertFlowDon't Call Yourself A Programmer, And Other Career Advice by Patrick McKenzieUltimate Sales Machine by Chet HolmesHow to Compete With Big Brands Even With Very Few Resources***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***How to calculate lead value?My guest today is Keith Perhac, of DevelopYourMarketing.com and Segmetrics. Keith is a developer and marketer, and he is here to teach you how to calculate the value of your leads over the long-term.Focusing on lead value over time will enable you to know what is working and generating revenue, and what is not. Listen in as Keith shares his step-by-step guide to tracking lead value and tailoring your marketing to the most valuable leads.Topics covered:The importance of measuring long-term lead valueCalculating lead valueTracking digital touch pointsUtilizing Segmetrics to measure lead valueFacebook lead tracking limitationsTracking step-by-step guide: CRMs, UTM tags and mapping your customer journeyGenerating revenue reportsKeith’s background and career in JapanRecommended reading and adviceResources mentioned:DevelopYourMarketing.comSegmetrics2017 Edelman Trust BarometerThe War of Art by Steven Pressfield and George GuidallThe Ultimate Sales Letter by Dan KennedyGetting Everything You Can Out of All You’ve Got by Jay Abraham***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***How to use Jobs to be done.On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co.Claire is also a published author and the former Director of Marketing for Calendly. In this episode she will introduce us to the “Jobs to be done” methodology that is replacing the old method of creating customer personas.Listen in for a step-by-step practical guide on this method, why you should be using it, and how you can implement it in your business.Topics covered:Claire’s role at Calendly and transition into consultingHow to use jobs to be done to ready your customers' mindsThe “Jobs to be done” approach to marketingIdentifying your power customers and making a profileTips for interviewing customers and getting valuable insightIntroducing new methods to your company successfullyCase studies and recommended resources on the “Jobs to be done” methodologyResources mentioned:Why the Jobs-to-be-Done Framework Creates Better Products: Alan KlementWebsites that Convert: The fundamentals of writing compelling website copy by Claire SuellentropLoveyourcustomers.coClaire’s talk from the Unbounce’s Call to Action ConferenceRev.com and Speechpad.com - Transcription servicesMatt Hodges on Marketing the Job to be Done via IntercomWhen Coffee & Kale Compete by Alan Klementhttps://jtbd.info/ Blog by Alan KlementBikeshedding in Marketing: 3 Keys to Being an Effective Marketer***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***My guest today is Dave Gerhardt, CMO at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website.Dave joined Drift as their first marketer two years ago, and he’s also the cohost of the podcast Seeking Wisdom with Drift CEO David Cancel.Dave is a true no-nonsense marketer, and on today’s episode you’re going to learn how to actually connect with people in your marketing and drive sales for your company.Topics covered:Growing immunity to bad marketingThe importance of side projectsConversation marketing and DriftOffline vs. online salesSales barriers and how to avoid themEmpathy and connecting with customersCompany alignment and building a brandDave’s recommended resourcesResources mentioned:DriftSeeking WisdomThe Boron Letters by Gary and Bond HalbertTech In Boston podcastA Side Project Helped Jumpstart My Career by David GerhardtNobody Wants to Read Your Sh*t by Steven PressfieldCa$hvertising by Drew WhitmanScientific Advertising by Claude HopkinsNoah Kagan Presents podcastBehind the Cloud by Mark Benioff and Carlye AdlerBreak Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***This episode I’m talking to Yam Regev, CMO and Co-Founder of Zest.is, a place where marketers can discover quality peer-reviewed content.Yam is based in Israel and has 10 years of experience in marketing, previously serving as CMO of Webydo web design platform.Today you’re going to learn how to overcome information overload as a marketer. Join us as we navigate the abundance of content available online, and listen in for Yam’s solutions to find valuable content and avoid the fear of missing out.Topics covered:Overproduction of contentZest.is and human-based filteringContent retargeting and building brand authorityMarketing by word of mouthAccount-based marketing principlesTips to focus and organize your approach to contentHow to judge content qualityResources mentioned:Zest.isMy New Tool: A Pragmatic Approach to Consume Marketing Content by Yam RegevEngagio BlogMoz Blog, HubSpot Blog, MediumSmartInsights.com***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***My guest today is Shayla Price, a content and email marketing consultant for SaaS businesses.She has worked with companies such as Leadpages, Agorapulse, Hostgator.com, Kissmetrics, Shopify Plus and more.She has published many articles in her work and is also involved with aspiring women in the SaaS marketing community to help them excel. In this episode you’re going to learn why education and not hardcore sales is the best way to do content marketing, especially in SaaS.Listen in as Shayla explains the best place to do customer research, how to create the right kind of content to educate people, and how to check the results and bring your business to the next level.Topics covered:Shayla’s professional background from law to marketingEmail campaign frequencyRecent marketing campaigns successes and failuresSwitching from selling to educatingCustomer empathy and learning stylesObserving pain points and creating a campaign to solve itResources mentioned:5 Content Marketing Promotion Tactics You Should Try TodayThe Road to Recognition by Seth Price and Barry FeldmanFast CompanyShayla Price on Twitter - @shaylapriceShayla Price on LinkedIn***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘