Website Personalization: What Is It And How To Get Started

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This episode is all about website personalization: what it is, how it works, and how to get it started in your business today.

My guest to discuss this and and his new website personalization tool is Brennan Dunn of Double Your Freelancing and RightMessage.

Brennan explains the benefit of a personalized approach and shares specific ideas you can implement in any size business to get results.

Topics covered:

• The problems in broad messaging
• Personalizing your website to customer segments
• Mapping your funnel and tailoring opt-ins based on subscriber status
• Branded referrals and easy points to start website personalization
• Trigger links to identify customer pain points
• Tools to get started personalizing your website
• RightMessage technology
• Brennan’s recommended resources

Resources mentioned:

• RightMessage
• DoubleYourFreelancing.com
• The Ask Method by Ryan Levesque
• Optimizely, Visual Website Optimizer, ConvertFlow
• Don't Call Yourself A Programmer, And Other Career Advice by Patrick McKenzie
• Ultimate Sales Machine by Chet Holmes
• How to Compete With Big Brands Even With Very Few Resources

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Finally...

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