Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Today I’m talking to Noah Kagan, a successful entrepreneur and founder of two multi-million dollar businesses including AppSumo, Sumo and Briefcase.Noah is someone who does marketing all day long, but rarely calls it marketing. He has a successful blog, podcast, YouTube channel, and over 700,000 subscribers on his email list.He has worked for Intel, Facebook and Mean.com before striking out on his own.Listen in as Noah takes us through how he would launch a business with $1000 anonymously and his thoughts on marketing today.Topics covered:Launching a business ideaHow to find a marketable service to provideStarting by working for freeValidating ideas manually before starting with automationNetworking methods to find clientsThe 80/20 rule: Spend 80% of the time sticking with what works, and 20% experimentingBecoming a better marketer and Noah’s advice and resourcesResources mentioned:Moz, GrowthHackers, Product Hunt, Angel.co, Inbound.orgJust Do It by Art WilliamsThe Ultimate Sales Machine by Chet HolmesAppSumo, Sumo, BriefcaseThe 18 Books That Changed my Life by Noah Kaganlouis@everyonehatesmarketers.com***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***My guest this episode is Cindy Gallop, a former advertiser who has worked for brands such as Coca-Cola, Ray-Ban and Polaroid.In 2009 she launched makelovenotporn.tv to make real world sex socially acceptable and shareable.If you are dissatisfied with your marketing 9-5 job, or want to transform your business, this is the episode for you.Listen in to learn how to “blue-sky” your dreams and take your work to the next level.Topics covered:The state of modern advertising“Blue-sky” marketing exercises and changing your mindsetHumanizing big data and the importance of diversityRebalancing the power equationHow to productize your businessThinking of your audience as your teamIdentifying your values and finding your default throwaway descriptorResources mentioned:Cindy Bot on FacebookCindy on TwitterCindy on FacebookCindy on LinkedInMake Love Not Porn on Twittercindy@makelovenotporn.comlouis@everyonehatesmarketers.com***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Who is Joanna Wiebe?Joanna Wiebe is the original conversion copywriter. She’s the co-founder of Copyhackers and Airstory.co, and she’s written for companies like Wistia, Buffer, Crazy Egg, Shopify, and more.If you’ve ever struggled to write copy for your landing page, you’ll want to learn from Joanna. Tune into our interview for her step-by-step guide to better customer research, more authentic writing, and increased conversions for your business.What is Copy Hackers?Copy Hackers is where startups and marketers go to learn how to write persuasive website and email copy. Joanna teaches all things copywriting, growth marketing, and how to run a profitable freelancing business.Topics covered:3 Steps to Writing Copy That ConvertsConversion copywriting is about moving somebody to take action. Your role is to convince someone to say yes to your offer—whether it’s buying your product, signing up for your email list, or clicking a link to read your latest blog post.According to Joanna Wiebe, it’s all about getting inside people’s heads.The difference between writing persuasive copy and “meh” copy is how much you focus on your audience. You should be thinking about your audience the entire time you’re writing copy. It’s not about the words you would use to describe your product.What words does your audience use?How do they talk about what you’re selling? Writing copy that converts means you find out how your prospects talk about their objections, their problems, and what they’re going through in life. You find those words and phrases in your research—and put them into a framework that’s designed to make people say yes.In this interview, Joanne walks you through all three steps in detail.‍Step 1:The best copywriting starts with research and discovery.In fact, this is the most significant part of the entire process. It’s simple. Start with customer interviews and zero in on the parts you hear that are interesting. What are the things that make you pause and take notice?When you’re really looking for messages and the order you want to put them in.If you can’t do one-on-one customer interviews, you can send out surveys or dig into a process Joanna calls review mining. The point is, you’re never starting from scratch when it comes to copy. You’re just organizing raw, voice-of-customer data.Step 2:How do you organize your messages on the page?In this step, Joanna shares the frameworks she uses to pull the copy together. Her favorite is PAS, or Problem, Solve, Agitate. This method opens with the problem that’s being solved—and agitates it so your reader really feels these pain points.If there’s no major pain point, you can turn the classic framework AIDA. It stands for Attention, Interest, Desire, and Action. You start organizing messages based on what will grab your reader’s attention.Step 3:The final step is editing. This is where you sweep through your messaging and edit it to prepare for AB testing. All you’re doing is taking the clunky voice-of-customer data and making sure it sounds smooth (but still sticky).In this interview, Joanna reveals her process called The Seven Sweeps. You’ll learn the 7-step framework for executing a fast-moving copy review, so you can edit quickly and confidently.Resources mentioned:Airstory.coCopyHackers.comRev.com transcriptionBacklinkoScientific Advertising by Claude HopkinsTested Advertising Methods by John CaplesJoanna Wiebe on Twitter @copyhackerslouis@everyonehatesmarketers.com***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Master copywriter and email marketer André Chaperon teaches us his system to send emails that people are actually interested in, gain their trust, and raise email open rates. You will learn how to improve your email marketing by segmenting people the right way, removing the wrong people from your list, and using autoresponders to send the right email at the right time.Who is André Chaperon?André Chaperon is a master copywriter and email marketer. He's the co-founder of Tiny Little Businesses, a company to help creators become better marketers. His most popular product to date is AutoResponder Madness (ARM).What is AutoResponder Madness (ARM)?AutoResponder Madness (ARM) is a course developed by André Chaperon. It teaches marketers to send better emails and build success email sequences that get more opens and clicks.Topics covered:What’s wrong with broadcast emailsTelling a story with email sequences to earn trustStep-by-step instructions to build a successful email sequenceSegmenting your audienceAndré’s recommended email marketing software toolsRemoving inactive users from your listStorytelling and getting inspirationAndré’s recommended resources and adviceResources mentioned:Tinylittlebusinesses.comAutoResponder MadnessConvertKit‍DripMedium‍FlipboardPersuader by Lee Child, Storytelling Made Easy by Michael Hauge, Pines by Blake Crouch***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***In this episode we are challenging the current model of online advertising and making a case for the traditional methods advertising.Bob Hoffman is my guest, author of the popular blog The Ad Contrarian and has been named one of the most influential advertising bloggers by Business Insider.He’s been the CEO of two independent agencies and has worked with major brands such as McDonalds, PepsiCo, Bank of America, Toyota, AT&T and many more.Today he will explain why digital marketing is broken, what you need to know as a marketer today and why traditional marketing is not dead yet.Topics covered:Creating demand versus fulfilling demandMeasuring customer cost acquisition on and offlinePitfalls of online advertising tech from ad blockers to ad fraud and data leakageCreating a new model for online advertising and regulatory movements in the EUThe loss of healthy skepticism in digital advertising agenciesEthical consideration when choosing clientsBob’s advice to young marketers and his recommended resourcesResources mentioned:The Ad ContrarianThe Battle Begins (10/17/17) by Bob HoffmanBadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob HoffmanMarketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman101 Contrarian Ideas About Advertising by Bob HoffmanDave Trott’s Blog, Doc Searls Weblog, Rory SutherlandBob Hoffman’s Website***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***My guest in this episode is Adam Greco, a web analytics expert who has worked for companies such as Omniture and Salesforce.Most people are easily overwhelmed with data analytics and don’t know where to start. Many organizations also function in a vacuum with each department using their own data and not sharing their findings across the team.As users we don’t want reports, we want insights to help make decisions. This episode we’re going to talk about how to turn that data into insights you can actually use, how to spot problems on your website and sales funnel, how to score your leads, and how to know what to focus on.Adam is a prominent member of the web analytics community and he gives us a practical guide to analytics you can start implementing in your business or project right away.Topics covered:The actual goal of web analyticsThe “there is no spoon” exercise: why do you need a website anyway?Looking for problems in an ecommerce funnel and convincing your managers to actBest segmentation methods to isolate a problem: score-based, organic vs. paid trafficUser feedback beyond web analyticsTesting, personalization and getting ROI out of web analyticsSalesforce case study: ethics versus dataAdam’s advice to young marketers: technology and programming languages to learnAdam’s recommended resourcesResources mentioned:Optimizely - testing tool#measure SlackDigital Analytics AssociationAdam Greco on LinkedInAnalytics Demystifiedlouis@everyonehatesmarketers.com***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***This week we have another special edition episode of Everyone Hates Marketers.I am glad to share my future plans for the podcast including guests to be interviewed next and those already recorded that will be published soon.We’re also going to talk about what will change going forward, what won’t, and upcoming topics you will hear about. I am working on improving some aspects of this project and continue to appreciate all the feedback I receive. Don’t forget to check out our last episode for a review of how we did in 2017.Topics covered:Episode and interview objectives for 2018Improvements to be made to show notes, website, show format and audio qualityEmphasis on guest diversity to bring out the best voicesThoughts on expanding the podcast to other formatsUpcoming guests: André Chaperon, Joanna Wiebe, Noah Kagan, Rob Walling, Cindy Gallop, Adam GrecoTopics to be discussed in the coming year, such as avoiding shady SEO and how to do digital PRResources mentioned:None***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Today’s episode is a special edition of Everyone Hates Marketers where I will share behind the scenes knowledge such as the story behind the podcast, never before shared listener stats, and go through the main lessons I’ve learned since starting the show.I’ll also make special mention to those who have reached out to me and given feedback to help improve the podcast along the way.Topics covered:My career history and why I started this podcastSide projects and getting involved in transparencyLaunching the podcastEveryone Hates Marketers listener statsMistakes and lessons learned in the last yearThe future of Everyone Hates MarketersListener feedback and appreciationResources mentioned:LibsynHow Seth Godin Would Launch a New Business With $1,000 And 90 Days to Spare by Louis GrenierPodcast Motor***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***This episode I’m talking to Dan McGaw, former Head of Marketing at Kissmetrics behavioral analytics solution company.Dan is now the CMO of Effin Amazing, an analytics and growth consultancy company. Dan is an analytics expert and has consulted for companies such as Wistia, Contactually, CrowdRise, and many more.If you are overwhelmed by the amount of data you need to track and don’t know where to start, then this episode is for you. Listen in as Dan walks us through a step-by-step actionable methodology on how to track the right metrics and KPIs for new and existing businesses.Topics covered:Determining the metrics and tools useful to your companyKey KPIs to rely onBuilding an analytics and integration specification guideScript planning and auditingTips and resources for learning analyticsEntreprenuership and starting a businessCustomer development and validationRecommended resourcesResources mentioned:Effin Amazing blogdan@effinamazing.comKissmetrics‍Amplitude‍Segment‍Google Analytics‍Mixpanel‍Hotjar‍HeapHow to Integrate and Extract Insights from AnalyticsUdemy, CXL InstituteThe Lean Startup by Eric Ries,‍SteveBlank.com‍You have a business idea, but what’s next by Dan McGaw‍Growth Hacker TVEffin Amazing Online UTM Tracking Code BuilderInVision appBreak Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***So you want to learn how to start a marketing agency? You dream of a new challenge. You’re ready to build a business and a team you look forward to working with each day.I get it. I was in your shoes not too long ago. In 2015, I started my consulting business because I was fed up with bad marketing and all of the noise online. My goal was to build a no-BS approach to marketing, and I went all-in on it, even being fully transparent about our monthly profits.Did it go perfectly? Not exactly. But I gained a lot from my experience, and I wanted to share some of the lessons I learned along the way to my podcast listeners.For starters, most marketing agencies are BAD.Can this be true?Unfortunately, there are too many sleazy marketers out there. So I brought David Baker on the show to share his thoughts on why this is and to provide a strategy for how to start a remarkable marketing agency from scratch.David Baker works with entrepreneurs to teach them how to make better business decisions and create firms that are scalable and sustainable.We discussed:What exact steps to take before launching your agencyHow good agencies can stand out from their competitorsWhy you shouldn’t focus on serving local businessesWhere to search when you’re looking for your first clientHow to get good clients to come to youAnd moreWhat follows is the 4-step approach David Baker would use to start a marketing agency from scratch (plus a bonus step at the end from yours truly).Ready to learn how to start a marketing agency?How to Start a Remarkable Marketing Agency From ScratchStep 1: Identify a Viable Target MarketSo why are most marketing agencies so bad? The truth is because they’re afraid to position themselves.Agencies fear that positioning will limit their opportunity. They become trapped in thinking that if they specialize in the services they provide, they’re stuck in a box. They risk the chance to work on different projects.Let me explain why this isn’t true.“If you’re really good at what you do, it’s hard to imagine limiting opportunities so much that you starve in this world.”—David BakerWhen I started my consulting business, we focused on everything. We took on all kinds of companies and projects — from conversion optimization to lead generation and registration. After a while, we noticed that we worked better with specific business niches. We decided to take a risk and start narrowing our position to only work with these types of companies.  Did it hurt our business?While it closed a few doors for us, it opened a lot of doors too. I only took on clients that I enjoyed working with, instead of taking on projects I didn’t appreciate.Looking back now, I realize that narrowing my focus was the best way to compete with bigger agencies.According to David Baker, positioning is the first step to finding a viable target market. You want to specialize your agency in an area where there IS some competition, but not more than 200 worldwide.Think of it this way.If there are already agencies specializing in a narrow niche, you know the market is profitable and worth pursuing.But keep in mind, we can work from anywhere (thanks to the internet). That’s why it’s important to look at the competition from a global marketplace. David recommends looking for at least 2,000-10,000 prospective clients around the world that need what you’re offering.Limited competition + a small pool of prospective clients = your positioning.So how do you know when you’re not niching down ENOUGH?If you can find 250,000 potential customers for your agency, your positioning is too broad. Your prospective clients will have too many choices, and your agency becomes more of a commodity than a specialized service.When you’re perceived a...