How To Calculate The Value Of Your Leads Overtime

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How to calculate lead value?

My guest today is Keith Perhac, of DevelopYourMarketing.com and Segmetrics. Keith is a developer and marketer, and he is here to teach you how to calculate the value of your leads over the long-term.

Focusing on lead value over time will enable you to know what is working and generating revenue, and what is not. Listen in as Keith shares his step-by-step guide to tracking lead value and tailoring your marketing to the most valuable leads.

Topics covered:

• The importance of measuring long-term lead value
• Calculating lead value
• Tracking digital touch points
• Utilizing Segmetrics to measure lead value
• Facebook lead tracking limitations
• Tracking step-by-step guide: CRMs, UTM tags and mapping your customer journey
• Generating revenue reports
• Keith’s background and career in Japan
• Recommended reading and advice

Resources mentioned:

• DevelopYourMarketing.com
• Segmetrics
• 2017 Edelman Trust Barometer
• The War of Art by Steven Pressfield and George Guidall
• The Ultimate Sales Letter by Dan Kennedy
• Getting Everything You Can Out of All You’ve Got by Jay Abraham

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