

How Smart Positioning Can Make Your Marketing 10x Better
Jul 25, 2017
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Introduction
00:00 • 3min
Selling Software or Software - Is There a Difference?
02:57 • 2min
The League Between Good Positioning and Trust
05:05 • 4min
Do You Have a Positioning Problem?
09:09 • 4min
What Happened to You When You Got Lay Off?
13:36 • 3min
What Happened to You?
16:11 • 2min
Why Do You Think Marketers Have a Bad Reputation?
18:01 • 3min
Marketing Is Not Personal, So You Can't Do Marketing
21:19 • 1min
The Importance of Being a Generalist
22:35 • 5min
Customer Development - How to Reach Out to a Stranger
27:42 • 3min
The Secret of Marketing Is That Nobody Cares
30:34 • 4min
How to Specializing in a Market Vertical
34:19 • 3min
Do You Fear Competition?
37:23 • 4min
Is There Nothing to a Fin Return?
41:09 • 2min
What's the Biggest Problem?
43:23 • 4min
How Do You Know if Your Client Won't Value Your Services?
47:13 • 2min
How Can You Reach Less People With Your Marketing Campaign?
49:33 • 3min
What Are the Top 3 Resources for Marketing?
52:21 • 2min
Where Can People Connect With You and Lanmore From You?
53:54 • 2min
Everybody Hates Marketals Dot Com
55:25 • 2min