How Smart Positioning Can Make Your Marketing 10x Better
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
00:00
The Secret of Marketing Is That Nobody Cares
If you can't get somebody to treat you as their business psychiatrist, then think your chances of actually marketing to them are quite low. If you go to no clutch dot co and look at ten or 20 web sites that of softer development firms, so many of them will be about the company rather than about client problems. So braidly framing it into it's all about you, i want you to talk to me. And people love to talk about themselves. That's probably the whole secret of marketing. Even if you're doing research for a value proposition you haven't really figured out yet, still, it's important to start there.
Transcript
Play full episode
