SaaS Monetization: How to Make More From Current Customers

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SaaS companies today tend to focus more on customer acquisition and less on customer retention and monetization. My guest this week is Patrick Campbell, CEO of Price Intelligently, a price optimization software agency that helps SaaS businesses adopt a strong pricing strategy. They also offer a free subscription analytics tool called ProfitWell. In this episode we will talk about why retaining customers is actually more profitable than obtaining new ones, and go through a detailed step by step process to help you get the most out of your current customers with clever research and tactics. Patrick gives us a lot to learn about today so don’t miss out and listen in.

Topics covered:

• Obsession with customer acquisition
• Marketing at Price Intelligently
• Ethics of clickbait
• Customer growth methodology for small and large companies
• Buyer personas and the key difference between the value of a feature and the way it’s used
• Recommended resources

Resources mentioned:

• Price Intelligently
• ProfitWell
• Hacking Growth by Shane Ellis
• The Saddest SaaS Pricing Pages of the Year by Patrick Campbell
• Web Summitbase
• Basecamp
• Coelevate blog by Brian Balfour
• Price Intelligently eBook

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