Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

How to Use Emotional Targeting to Acquire Happier Customers

Sep 5, 2017
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Episode notes
1
Introduction
00:00 • 3min
2
Why Do People Buy From You?
02:41 • 3min
3
I Love You, No Study, but People
05:17 • 2min
4
Is There a Specific Part of the Brain That Is in Charge of Emotion?
06:52 • 3min
5
Isra - The Biggest Resource in the World?
09:58 • 3min
6
Are You Scared of Talking to People?
13:23 • 3min
7
Are You Productizing Your Work?
16:05 • 2min
8
Confession Rate Oftimization - Confession Optimization
17:55 • 2min
9
Convession Rational Optimisation - I Hate Them as Well
20:17 • 2min
10
How to Optimize Your Website Traffic Using Emotional Targeting
21:49 • 4min
11
How Do I Get Into a Customer Interview?
25:31 • 3min
12
What Do You Think Your Customers Are Saying?
28:03 • 3min
13
Do You Have Competitor Research?
30:53 • 2min
14
How Do You Find Patterns Within Your Customer Surveys?
33:04 • 3min
15
Can I Test a Call to Action Button Versis Another?
35:47 • 2min
16
How to Make People Trust a Brand
38:11 • 2min
17
Marketing to Marketers
40:22 • 2min
18
Do You Feel Lonely Right Now?
42:08 • 2min
19
Do You Know Which Strategy Works Best?
43:43 • 2min
20
Conversion Optimization Is More Than Just That KPI
46:11 • 2min
21
What's Your Advice to Marketers?
47:57 • 2min
22
Do You Know How to Make a Good Product?
50:21 • 2min
23
Everybody Hates Marke Tales Dot Com - Ev Hain
52:21 • 2min