Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Use Emotional Targeting to Acquire Happier Customers

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Can I Test a Call to Action Button Versis Another?

i'm against testing called to action buttons or titles. What i do is, once i figured out the pains of my customers and what my answers to them are, ill then think, ok, what does my customer want to feel? So if it's a date on min dating, citless, just continue with this example. If it's an onmine dating, say, soal wants to feel loved. They want to feel that they a, you know, they look good. I take all these things they want to feel, and i think about the different raw emotions that they want,. Then i translate those emotions into a design. Ecause everything on that page needs to support that

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