Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Use Emotional Targeting to Acquire Happier Customers

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Conversion Optimization Is More Than Just That KPI

"Bullshet are not going to work for this industries ever again," says the gaming expert. "Your goal is ultimately to get them to keep coming back, to keep buying from you." It's far more cost effective to increase retention than just get new conversions, he adds.

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