Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Use Emotional Targeting to Acquire Happier Customers

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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How to Make People Trust a Brand

Trust is not just saying that you're trustworthy. You need to make people feel trust a now, the first thing that best practices say is, use the color blue. So for trust, you use social proof. You go back to the customers and you use their words. And again, it goes back to the level of awareness of a customer. It's all there in your data sheets and all tha data that you've collected from your customers surveys. You just have to pull it out. But the idea is to understand the emotionyouare trying to portray.

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