Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Use Emotional Targeting to Acquire Happier Customers

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Do You Have Competitor Research?

Step one, you understand your customer. You talk to them. You get to the y. And step to you started to mention it. So once you've spoken to your customers and you've done staff interviews, a, a, you kind of instinct to see the difference between them. I then do competitor research. No, a competitor research does not mean that i want you to py your competitors websihts,. That's another thing that annoys me in marketing - people are just copying from each other cause they think the other person knows what they are doing.

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