In this episode of The SaaS SEO Show, we’ve interviewed Emir Atlı, Co-founder & CMO at HockeyStack, and discussed attribution for B2B SaaS companies, dark social, building brands, and more.************************Timestamps:(01:50) - Who is Emir Atlı? (02:58) - Emir’s background and what HockeyStack is. (04:13) - Who gets the most value using HockeyStack? (06:46) - Challenges B2B SaaS companies face regarding analytics. (09:38) - Attribution on activities that don’t happen on websites (e.g., webinars). (10:10) - What are some mistakes companies make regarding attribution? (14:54) - How does Emir measure the impact of content on the revenue pipeline? (16:13) - How to use content pieces with strong intent? (19:49) - What about dark social and how to attribute value to them? (23:14) - Are there any activities attribution software can’t track? (24:16) - Emir tips on building a brand from a content and SEO perspective. (29:39) - Learn more about Emir and HockeyStack and get in touch. (30:52) - Outro ************************Useful Links:HockeyStack Website: https://hockeystack.com/Emir on LinkedIn: https://www.linkedin.com/in/emircatli/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

For our first-ever Roundtable Discussion, we had onboard Jeff Coyle and Stephen Jeske from the content optimization platform, MarketMuse. Together with George Chasiotis, they delved into the implications of the Search Generative Experience (also known as SGE) announced by Google on May 10th during its Google I/O event. They discussed how this change could transform the way search is conducted and impact the visibility and traffic websites receive from organic search. ************************Key Points:Gain insights into the implications of the Search Generative Experience (SGE) for websites and publishers.Discover how the recent changes announced by Google at its Google I/O event will affect the visibility and traffic of your website.Learn how to adapt swiftly to these upcoming shifts in organic search, maintaining your competitive edge in the evolving digital landscape.************************Timestamps:(02:19) - Jeff’s and Stephen’s thoughts on the topic. (03:00) - The structure of this section. (03:56) - An overview of what’s announced by Google during its Google I/O event. (08:44) - Will SGE take away traffic from websites, publishers, and brands? (12:45) - Participants’ questions regarding the topic. (14:19) - How will SGE affect B2B content marketing? (20:18) - Most content professionals will need to make a radical mind shift. (22:46) - How do search results change for investigational keywords? (27:40) - Assumptions on the outcomes of the SGE. (32:36) - Changes to content strategies because of changes in Google search. (36:59) - What needs to be done regarding existing content inventory? (41:11) - Adding experience to your content and its importance. (48:38) - What’s MarketMuse's stance regarding AI content? (55:53) - How do these changes shape the content software solutions industry? (59:52) - How’s MarketMuse preparing for the changes on a product level? (01:02:39) - Outro ************************Useful Links:MarketMuse Website: https://www.marketmuse.com/Jeff Coyle on LinkedIn: https://www.linkedin.com/in/jeffcoyle/Stephen Jeske on LinkedIn: https://www.linkedin.com/in/stephenjeske/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we’ve interviewed Eric Jaffe, Global Head of Content at GLG, and discussed the process of content creation, repurposing content from virtual events, and more.************************Timestamps:(01:42) - Who is Eric Jaffe? (02:30) - Eric’s background. (04:53) - What is GLG? (09:50) - Use case of GLG. (12:55) - Element of community at GLG. (14:22) - Content in foreign languages. (15:27) - Tips on how to conduct effective interviews. (17:53) - How does GLG measure quality in virtual events? (20:12) - The process of content selection at GLG. (23:37) - How does GLG manage thousands of content pieces monthly? (25:23) - Best practices for repurposing content from live events. (28:22) - How does GLG Library work? (30:30) - Differences in the content creation process across different industries. (31:56) - Eric’s thoughts on the rise of generative AI. (35:16) - How does GLG ensure that its inventory is accurate? (37:35) - Learn more about Eric and GLG and get in touch. (39:23) - Outro ************************Useful Links:GLG Website: https://glginsights.com/Eric on LinkedIn: https://www.linkedin.com/in/eric-steven-jaffe/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Steffen Hedebrandt, CMO & Co-Founder at Dreamdata, and discussed attribution, content impact to revenue pipeline, and more.************************Timestamps:(01:46) - Who is Steffen Hedebrandt (02:35) - Steffen’s background. (03:34) - What is Dreamdata? (06:14) - Case study of Dreamdata and attribution importance. (09:00) - How can you attribute value to a piece of content? (14:31) - What kind of metrics does Dreamdata collect? (18:32) - Attribution difficulties. (21:46) - Tactics that help to attribution. (24:03) - Which is the best attribution model? (27:54) - Mistakes that companies make when it comes to attribution (31:23) - Can you track different touchpoints from different people inside a company, especially when the sales cycle is long? (35:26) - A unified system with data to identify what’s driving revenue (36:45) - Steffen’s advice for content marketers investing in activities with hard-to-prove ROI (e.g., podcasts). (41:29) - What can we expect the future of attribution to be for B2B SaaS companies? (44:18) - Learn more about Steffen and Dreamdata and get in touch. (46:09) - Outro ************************Useful Links:Dreamdata Website: https://dreamdata.io/Steffen on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs. Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Christopher Panteli, CEO & Director at Linkifi, and discussed HARO link building and more.************************Timestamps:(02:06) - Who is Christopher Panteli? (05:14) - What’s Haro, and how it works (08:51) - What’s the lifecycle stage a company should be to invest in building links? (10:53) - Is there a typical timeframe for HARO link building? (16:48) - What’s the process Chris follows? (18:48) - Topics that Linkifi doesn’t touch (22:00) - What are journalists looking for using HARO? (24:16) - Are journalists researching to ensure the expertise of sources? (27:16) - Best practices for building links through HARO (30:14) - With the rising of AI content, how’s HARO link building affected? (35:31) - Chris's thoughts on digital PR (39:12) - George’s thoughts on HARO link building (40:16) - Learn more about Christopher and Linkifi and get in touch. ************************Useful Links:Linkifi Website: https://linkifi.io/Christopher on LinkedIn: https://www.linkedin.com/in/christopher-panteli-02987310/ Special discount of 20% with the code: linkifi20 ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs. Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about publishing velocity and its effectiveness from an SEO perspective.************************Timestamps:(00:00) - Intro (01:40) - Episode overview. (03:11) - The timeframe of the project. (03:50) - Growth summary. (04:28) - Our contribution & services. (05:13) - Results of publishing 16.6 content pieces per month for three months. (06:37) - 469.74% increase in the total number of organic keywords the blog is ranking for. (07:13) - 209.46% increase in the total number of organic impressions. (09:02) - 344,38% increase in organic clicks. (10:39) - The journey to get from publishing something to acquiring a customer. (12:55) - Learning of this experience. (13:23) - Publishing velocity matters. (14:00) - The CMS your company's using can affect your team's efficiency. (16:02) - Streamline your processes and cross-company communications. (19:03) - Don’t do migrations or other activities with technical risk. (21:02) - Leave your opinion outside the content editing process and focus on the scope. (24:43) - Outro ************************Useful Links:Minuttia’s Website: https://minuttia.comGeorge on LinkedIn: https://www.linkedin.com/in/georgioschasiotis************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Bethany Fagan, Head of Content Marketing at PandaDoc, and discussed PandaDoc’s content strategy, content ideation, organic social, and more.************************Timestamps:What is PandaDoc?Differences between PandaDoc’s blog and library.Content ideation process at PandaDoc.Different content types contribution to a multi-touch customer lifecycle journey. PandaDoc’s content efforts balance. Thoughts on organic social. The process of creating thought-leadership content pieces at PandaDoc’s library.Will SaaS companies proceed with content marketing as media companies?Sharing the voice of the customer at PandaDoc.Bethany’s thoughts on the future of SaaS content marketing.************************Useful Links:PandaDoc Website: https://www.pandadoc.comThe Customer Engagement Lab: https://open.spotify.com/show/3CGYhETLC5XZwLnnigGCjJ?si=0e4a2219628940b1Bethany on LinkedIn: https://www.linkedin.com/in/bethanyfagan/************************Stay Tuned► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Jitesh Patil, SEO & Content Specialist at Toggl, and discussed Toggl’s content strategy, SEO processes, and more.************************Timestamps:What is Toggl?Toggl UI design and website experience.Coordination of SEO for a company with three different products (Toggl Track, Toggl Plan, and Toggl Hire).How does Toggl approach competition in terms of SEO?Content strategy for SEO and publishing velocity at Toggl.Toggl’s prioritization system for content across three products.The process of identifying opportunities for content updates.Thoughts on alternative pages and JTBD content. Managing changes regarding search with E-E-A-T and the rise of generative content.Thoughts on generative content. Toggl’s approach to targeted keywords for new feature/use case pages. Jitesh’s thoughts on the future of SaaS content marketing and SEO.************************Useful Links:Toggl Website: https://toggl.com/Jitesh on LinkedIn: https://www.linkedin.com/in/jiteshpatil/************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Carlos Meza, President and CEO at Crowd Content, and discussed content marketplaces, generative content, and more.************************Here's what we're covering:What is Crowd Content?What makes a good content marketplace?How can you find writers with expertise in certain topics and validate that they are actual experts?Do writers sign an exclusivity agreement with Crowd Content?The biggest changes in content marketing now.Thoughts on AI content and generative content toolsWhat’s Crowd Content stance on AI contentMarket feedback on AI content.Are content writers concerned?What changes does commoditization of content bring to the content and SEO industry?What can we expect from CrowdContent in the future?************************Useful Links:Crowd Content Website: https://www.crowdcontent.com/Carlos on LinkedIn: https://www.linkedin.com/in/carlosmeza2/AI Content with George Chasiotis, Managing Director at Minuttia #Solos: Watch on YouTube: https://youtu.be/LanUYJt7PuA Listen on Spotify: https://open.spotify.com/episode/6cOicFlzufejPGcWqTpske Listen on Apple Podcasts: https://podcasts.apple.com/tr/podcast/ai-content-with-george-chasiotis-managing-director-at/id1589952421?i=1000604633704 ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Lindsay Germain, Advisor on Growth Marketing & GTM at Techstars, and discussed organic growth for Early-Stage SaaS companies and many more. ************************Here’s what we’re covering:What is Techstars? The connection between product marketing and SEO.Why (and how) product marketing can benefit from SEO?How Saas companies should approach content and SEO in early stages.How to evaluate content performance.The future of product marketing and SEO for SaaS companies.************************Useful Links:Techstars Website: https://www.techstars.com/Lindsay on Linkedin: https://www.linkedin.com/in/lkgermain/************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!