Content Strategy & SEO with Jitesh Patil, SEO & Content Specialist at Toggl #72

In this episode of The SaaS SEO Show, we’ve interviewed Jitesh Patil, SEO & Content Specialist at Toggl, and discussed Toggl’s content strategy, SEO processes, and more.

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Timestamps:

• What is Toggl?
• Toggl UI design and website experience.
• Coordination of SEO for a company with three different products (Toggl Track, Toggl Plan, and Toggl Hire).
• How does Toggl approach competition in terms of SEO?
• Content strategy for SEO and publishing velocity at Toggl.
• Toggl’s prioritization system for content across three products.
• The process of identifying opportunities for content updates.
• Thoughts on alternative pages and JTBD content. 
• Managing changes regarding search with E-E-A-T and the rise of generative content.
• Thoughts on generative content. 
• Toggl’s approach to targeted keywords for new feature/use case pages. 
• Jitesh’s thoughts on the future of SaaS content marketing and SEO.

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Useful Links:

Toggl Website: https://toggl.com/

Jitesh on LinkedIn: https://www.linkedin.com/in/jiteshpatil/

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Stay Tuned:

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► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

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