Attribution and Content Impact to Revenue Pipeline with Steffen Hedebrandt, CMO & Co-Founder at Dreamdata #75

(01:46) - Who is Steffen Hedebrandt

(02:35) - Steffen’s background.

(03:34) - What is Dreamdata?

(06:14) - Case study of Dreamdata and attribution importance.

(09:00) - How can you attribute value to a piece of content?

(14:31) - What kind of metrics does Dreamdata collect?

(18:32) - Attribution difficulties.

(21:46) - Tactics that help to attribution.

(24:03) - Which is the best attribution model?

(27:54) - Mistakes that companies make when it comes to attribution

(31:23) - Can you track different touchpoints from different people inside a company, especially when the sales cycle is long?

(35:26) - A unified system with data to identify what’s driving revenue

(36:45) - Steffen’s advice for content marketers investing in activities with hard-to-prove ROI (e.g., podcasts).

(41:29) - What can we expect the future of attribution to be for B2B SaaS companies?

(44:18) - Learn more about Steffen and Dreamdata and get in touch.

(46:09) - Outro