The SaaS SEO Show

Attribution and Content Impact to Revenue Pipeline with Steffen Hedebrandt, CMO & Co-Founder at Dreamdata #75

May 23, 2023

47:39

In this episode of The SaaS SEO Show, we’ve interviewed Steffen Hedebrandt, CMO & Co-Founder at Dreamdata, and discussed attribution, content impact to revenue pipeline, and more.

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Timestamps:

(01:46) - Who is Steffen Hedebrandt
(02:35) - Steffen’s background.
(03:34) - What is Dreamdata?
(06:14) - Case study of Dreamdata and attribution importance.
(09:00) - How can you attribute value to a piece of content?
(14:31) - What kind of metrics does Dreamdata collect?
(18:32) - Attribution difficulties.
(21:46) - Tactics that help to attribution.
(24:03) - Which is the best attribution model?
(27:54) - Mistakes that companies make when it comes to attribution
(31:23) - Can you track different touchpoints from different people inside a company, especially when the sales cycle is long?
(35:26) - A unified system with data to identify what’s driving revenue
(36:45) - Steffen’s advice for content marketers investing in activities with hard-to-prove ROI (e.g., podcasts).
(41:29) - What can we expect the future of attribution to be for B2B SaaS companies?
(44:18) - Learn more about Steffen and Dreamdata and get in touch.
(46:09) - Outro