Attribution and Content Impact to Revenue Pipeline with Steffen Hedebrandt, CMO & Co-Founder at Dreamdata #75

In this episode of The SaaS SEO Show, we’ve interviewed Steffen Hedebrandt, CMO & Co-Founder at Dreamdata, and discussed attribution, content impact to revenue pipeline, and more.

************************

Timestamps:

• (01:46) - Who is Steffen Hedebrandt
• (02:35) - Steffen’s background.
• (03:34) - What is Dreamdata?
• (06:14) - Case study of Dreamdata and attribution importance.
• (09:00) - How can you attribute value to a piece of content?
• (14:31) - What kind of metrics does Dreamdata collect?
• (18:32) - Attribution difficulties.
• (21:46) - Tactics that help to attribution.
• (24:03) - Which is the best attribution model?
• (27:54) - Mistakes that companies make when it comes to attribution
• (31:23) - Can you track different touchpoints from different people inside a company, especially when the sales cycle is long?
• (35:26) - A unified system with data to identify what’s driving revenue
• (36:45) - Steffen’s advice for content marketers investing in activities with hard-to-prove ROI (e.g., podcasts).
• (41:29) - What can we expect the future of attribution to be for B2B SaaS companies?
• (44:18) - Learn more about Steffen and Dreamdata and get in touch.
• (46:09) - Outro

************************

Useful Links:

Dreamdata Website: https://dreamdata.io/

Steffen on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

************************

Stay Tuned:

► Website: https://minuttia.com/

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is sponsored by Ahrefs. 

Visit https://ahrefs.com/awt and sign up for free!