The SaaS SEO Show

In this episode of The SaaS SEO Show, we’ve interviewed Tania Miranda,  Head of SEO at Recruitee, and discussed how to create meaningful content, content prioritization, and more.************************Timestamps:02:01 Who is Tania Miranda?02:54 Tania’s background.05:54 What is Recruitee?07:33 Should hiring be a collaborative process?09:31 Tania’s learning at Recruitee. 11:57 SEO challenges at Recruitee. 14:40 Misconceptions about SEO. 17:55 How to approach multidimensional SEO strategies?21:35 How to create meaningful content?25:10 Content prioritization at Recruitee. 30:20 Why do people in German go through a blog post?33:28 Crawlability and indexation at Recruitee.35:13 Migrating a website. 39:29 Tania’s thoughts on AI content.42:26 The importance of basics on content marketing.44:00 How will SGE affect us?50:06 Learn more about Tania and Recruitee and get in touch.50:29 Outro************************Useful Links:Website: https://recruitee.com/Tania on LinkedIn: https://www.linkedin.com/in/tsmiranda************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Brian Shumway,  Director of SEO Product at Upwork, and discussed programmatic SEO, technical SEO, and more.************************Timestamps:(01:54) - Who is Brian Shumway? (02:35) - Brian’s background. (04:03) - What is Upwork? (06:21) - Brian’s learnings. (08:56) - Unique challenges regarding SEO at Upwork. (10:40) - How to identify emerging topics? (17:01) - Programmatic SEO. (20:31) - How to optimize your crawl budget? (24:23) - Technical SEO hygiene. (27:40) - How is Upwork approaching localization? (29:10) - Thoughts on SGE. (31:20) - Brian’s opinion on generative AI. (33:11) - The future of SEO. (35:59) - Learn more about Brian and Upwork and get in touch. ************************Useful Links:Website: https://www.upwork.com/Brian on LinkedIn: https://www.linkedin.com/in/bshumway/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Bianca Anderson, SEO Strategist at HubSpot and discussed the main pillars of Hubspot’s SEO strategy, E-E-A-T and more..************************Timestamps:(00:00) - Intro (02:07) - Who is Bianca Anderson? (02:52) - Bianca’s background. (05:25) - Is there a future for SEO? (07:44) - What is Hubspot? (09:40) - Is Hubspot’s inbound marketing playbook still effective? (11:27) - The main pillars of Hubspot’s EN blog SEO strategy. (15:30) - How is Hubspot preparing for upcoming changes in search? (20:00) - Thoughts on search perspectives and E-E-A-T. (21:58) - Maintaining Hubspot’s content inventory. (27:04) - The ‘Heavy Hitter’ process for optimizing blog posts. (29:28) - How to analyze Google’s Algorithm updates? (33:46) - Thoughts on Google SGE. (37:10) - Best use cases of Generative AI. (41:08) - Bianca’s thoughts on SaaS SEO. (43:45) - Learn more about Bianca and Hubspot and get in touch. (44:52) - Outro ************************Useful Links:Website: https://www.hubspot.com/Bianca on LinkedIn: https://www.linkedin.com/in/bianca-anderson/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Ryan Prior, Head of Marketing at Modash and discussed programmatic SEO, conversion optimization, link building, and more.************************Timestamps:(00:00) - Intro (02:01) - Who is Ryan Prior? (03:02) - Ryan’s background. (03:53) - What is Modash? (07:55) - Overview of Modash’s SEO and Content Strategy. (10:07) - Learnings from practicing programmatic SEO. (13:27) - How to generate successful programmatic pages? (17:03) - Free-mini tools that drive traffic. (20:23) - Conversion optimization with examples from Modash’s blog. (24:45) - Modash approach to link building. (28:43) - Influencer-led YouTube SEO. (32:37) - Ryan’s thoughts on AI content. (34:19) - Google’s SGE. (35:33) - Ryan’s affiliate projects. (39:44) - Learn more about Ryan and Modash and get in touch. (40:04) - Outro ************************Useful Links:Website: https://www.modash.io/Ryan on LinkedIn: https://www.linkedin.com/in/priorryan/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Bernard Meyer, Sr. Director of Content & Creative at Omnisend, and discussed content strategy, the future of SaaS marketing, and more.************************Timestamps:(02:04) - Who is Bernard Meyer? (03:27) - Bernard’s background. (06:09) - What is Omnisend? (08:03) - Connection between content and design. (10:52) - Content strategy at Omnisend. (12:57) - Why most B2B SaaS don’t use YouTube? (19:11) - Unbiased reviews and comparison pages. (23:18) - Brand importance. (26:42) - Niche limitations on content strategy. (36:03) - Bernard’s thoughts on blog posts' importance. (40:52) - Blog post structure that satisfies your audience. (45:04) - What does the future hold for SaaS content marketing? (50:27) - Learn more about Bernard and Omnisend and get in touch. (51:03) - Outro ************************Useful Links:Website: https://www.omnisend.com/Bernard on LinkedIn: https://www.linkedin.com/in/bernardgmeyer/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Gaetano DiNardi, Growth Advisor, and discussed the brand impact on organic search, SGE, and more.************************Timestamps:(01:42) - Who is Gaetano DiNardi? (02:36) - Gaetano’s background. (06:30) - Gaetano’s learnings. (08:57) - Brand importance to organic search. (12:08) - Why B2B SaaS SEO is challenging? (15:19) - Gaetano’s thoughts on Google updates and SGE. (19:25) - Brand SEO importance. (24:11) - Gaetano’s advice regarding changes in search. (28:46) - Problem identification chart for SEO. (33:18) - How to convert organic traffic into leads? (38:10) - What can SaaS companies do to stand up? (42:00) - Learn more about Sam and Ahrefs and get in touch. (42:31) - Outro ************************Useful Links:Website: https://officialgaetano.com/Gaetano on Twitter: https://twitter.com/gaetano_nyc************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Sam Oh, VP of Marketing at Ahrefs, and discussed video content strategy at Ahrefs, product-led content marketing, and more.************************Timestamps:(01:54) - Who is Sam Oh?(02:38) - Sam’s background.(05:35) - What is Ahrefs? (06:36) - Sam’s first steps with Ahrefs.(07:52) - Sam’s learnings.(10:16) - Should other B2B SaaS companies approach marketing as Ahrefs?(13:43) - The state of video marketing for B2B SaaS companies.(17:44) - Sam’s thoughts on outsourcing video production.(10:51) - Examples of SaaS companies leveraging video marketing.(24:48) - YouTube video formats.(26:55) - Ahrefs approach on short-form videos.(29:02) - Ahrefs YouTube strategy.(33:34) - What does the future fold for Ahrefs video content marketing?(34:45) - Content localization.(38:13) - Managing negative comments.(39:44) - Thoughts on SGE.(42:00) - Learn more about Sam and Ahrefs and get in touch.(42:17) - Outro************************Useful Links:Website: https://ahrefs.com/awtYouTube: https://www.youtube.com/@AhrefsComSam on Twitter: https://twitter.com/samsgoh************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about Google’s SGE, upcoming changes in search, and more.************************Timestamps:(01:38) - Intro (02:14) - SGE overview. (03:42) - Episode topic. (04:16) - Minuttia’s stance regarding upcoming changes in search. (04:40) - Fact #1: Google needs great content to train its LLMs. (06:43) - Fact #2: Google has applied changes to search in the past. (10:39) - Fact #3: The cost of AI answers is higher than the cost of simple blue links. (13:01) - Fact #4: SGE is rooted in search ranking and quality systems. (15:51) - Fact #5: Many websites that generate income for Google rely on organic search traffic. (17:29) - Fact #6: People value the opinions and experiences of other people. (18:35) - George's thoughts on SGE. (19:48) - Outro ************************Useful Links:Minuttia’s Website: https://minuttia.comGeorge on LinkedIn: https://www.linkedin.com/in/georgioschasiotis************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Neil Patel, Co-Founder at NP Digital, and discussed the future of SEO, SGE, omnichannel marketing, and many more.************************Timestamps:(01:53) - Who is Neil Patel? (03:20) - What is NP Digital? (04:19) - NP Digital global expansion. (05:58) - Neil’s thoughts on generative AI. (12:08) - Is there a future for SEO? (14:07) - Thoughts on SGE. (14:59) - Less traffic, higher intent. (16:32) - How should SEOs approach SGE? (17:33) - Google’s own dependency on organic search traffic for revenue generation. (20:40) - Omnichannel approach on marketing. (23:13) - How should companies think about customer acquisition source diversification? (26:59) - The future of the blog. (29:16) - How do Neil’s SaaS companies do marketing? (36:16) - Acquiring AnswerThePublic. (38:07) - Scaling an agency. (39:26) - Is there a chance that NP Digital will get acquired? (40:30) - What can we expect from Neil in the future? (41:10) - Learn more about Neil and NP Digital and get in touch. (41:26) - Outro ************************Useful Links:Website: https://npdigital.com/Neil on LinkedIn: https://www.linkedin.com/in/neilkpatel/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Laura Paskauskaite, Head of SEO at Surfshark, and discussed traffic that translates into revenue, international SEO, and more.************************Timestamps:(01:53) - Who is Laura Paskauskaite? (03:11) - Laura’s background (05:01) - What is Surfshark? (07:07) - How do you approach SEO for a new brand in a competitive niche? (09:56) - The importance of alternative pages. (12:45) - Tips on branded keywords. (13:52) - Traffic that translates into revenue. (17:01) - How to find queries that bring more transactions? (19:17) - Methods to identify audience needs except for keyword research. (23:07) - How does data affect decisions regarding SEO in Surfshark? (27:55) - The value of secondary keywords. (30:37) - Factors that aren’t easy to measure (e.g., brands). (35:56) - How does Surfshark approach international SEO? (42:22) - Technical aspect and link building regarding international SEO. (43:25) - Localized link-building outreach templates. (44:32) - Laura’s learnings on building and retaining teams. (46:50) - Learn more about Laura and Surfshark and get in touch. (47:35) - Outro ************************Useful Links:Website: https://surfshark.com/Laura on LinkedIn: https://www.linkedin.com/in/laura-paskauskaite/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!