In this episode of The SaaS SEO Show, we’ve interviewed Brian Shumway,  Director of SEO Product at Upwork, and discussed programmatic SEO, technical SEO, and more.

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Timestamps:

• (01:54) - Who is Brian Shumway?
• (02:35) - Brian’s background.
• (04:03) - What is Upwork?
• (06:21) - Brian’s learnings.
• (08:56) - Unique challenges regarding SEO at Upwork.
• (10:40) - How to identify emerging topics?
• (17:01) - Programmatic SEO.
• (20:31) - How to optimize your crawl budget?
• (24:23) - Technical SEO hygiene.
• (27:40) - How is Upwork approaching localization?
• (29:10) - Thoughts on SGE.
• (31:20) - Brian’s opinion on generative AI.
• (33:11) - The future of SEO.
• (35:59) - Learn more about Brian and Upwork and get in touch.

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Useful Links:

Website: https://www.upwork.com/

Brian on LinkedIn: https://www.linkedin.com/in/bshumway/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

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