The main pillars of Hubspot’s SEO strategy with Bianca Anderson, SEO Strategist at HubSpot #84

In this episode of The SaaS SEO Show, we’ve interviewed Bianca Anderson, SEO Strategist at HubSpot and discussed the main pillars of Hubspot’s SEO strategy, E-E-A-T and more..

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Timestamps:

• (00:00) - Intro
• (02:07) - Who is Bianca Anderson?
• (02:52) - Bianca’s background.
• (05:25) - Is there a future for SEO?
• (07:44) - What is Hubspot?
• (09:40) - Is Hubspot’s inbound marketing playbook still effective?
• (11:27) - The main pillars of Hubspot’s EN blog SEO strategy.
• (15:30) - How is Hubspot preparing for upcoming changes in search?
• (20:00) - Thoughts on search perspectives and E-E-A-T.
• (21:58) - Maintaining Hubspot’s content inventory.
• (27:04) - The ‘Heavy Hitter’ process for optimizing blog posts.
• (29:28) - How to analyze Google’s Algorithm updates?
• (33:46) - Thoughts on Google SGE.
• (37:10) - Best use cases of Generative AI.
• (41:08) - Bianca’s thoughts on SaaS SEO.
• (43:45) - Learn more about Bianca and Hubspot and get in touch.
• (44:52) - Outro

Useful Links:

Website: https://www.hubspot.com/

Bianca on LinkedIn: https://www.linkedin.com/in/bianca-anderson/

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Stay Tuned:

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► YouTube: https://bit.ly/2DHaJNr

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