In this episode of The SaaS SEO Show, we’ve interviewed Bianca Anderson, SEO Strategist at HubSpot and discussed the main pillars of Hubspot’s SEO strategy, E-E-A-T and more..
************************
Timestamps:
- (00:00) - Intro
- (02:07) - Who is Bianca Anderson?
- (02:52) - Bianca’s background.
- (05:25) - Is there a future for SEO?
- (07:44) - What is Hubspot?
- (09:40) - Is Hubspot’s inbound marketing playbook still effective?
- (11:27) - The main pillars of Hubspot’s EN blog SEO strategy.
- (15:30) - How is Hubspot preparing for upcoming changes in search?
- (20:00) - Thoughts on search perspectives and E-E-A-T.
- (21:58) - Maintaining Hubspot’s content inventory.
- (27:04) - The ‘Heavy Hitter’ process for optimizing blog posts.
- (29:28) - How to analyze Google’s Algorithm updates?
- (33:46) - Thoughts on Google SGE.
- (37:10) - Best use cases of Generative AI.
- (41:08) - Bianca’s thoughts on SaaS SEO.
- (43:45) - Learn more about Bianca and Hubspot and get in touch.
- (44:52) - Outro
************************
Useful Links:
Website: https://www.hubspot.com/
Bianca on LinkedIn: https://www.linkedin.com/in/bianca-anderson/
************************
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is sponsored by Ahrefs.
Visit https://ahrefs.com/awt and sign up for free!
