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The main pillars of Hubspot’s SEO strategy with Bianca Anderson, SEO Strategist at HubSpot #84
The SaaS SEO Show
HizOps's Content Audit Is Crucial to Maintaining Our Content
We have a whole team called historical optimization, the historical optimization team that is dedicated to making sure that our content does not have any degradation and quality or try to curtail that as much as possible. Most recently, they went and did a very extensive audit of 4,000 of our oldest URLs in order to determine was this content really stale? Was it beyond repair? Is it just better to redirect this content or is it salvageable? And from there, we're slowly starting to integrate these URLs into our blog insights report so that they can be touched on because we don't want them growing stale.
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