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The main pillars of Hubspot’s SEO strategy with Bianca Anderson, SEO Strategist at HubSpot #84
The SaaS SEO Show
The Heavy Hitter Process for Optimizing Blog Posts
The heavy hitter process is an expansion on the work that was done when creating the dire update criteria process. It takes it to a next level though because there is a small subset, a small cohort of URLs that contribute a disproportionate amount of leads and sign ups to the blog. The main caveats from this process and the dire update process in which it's inspired from is that it's just a lot more sensitive to changes in traffic.
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