In this episode of The SaaS SEO Show, we’ve interviewed Bernard Meyer, Sr. Director of Content & Creative at Omnisend, and discussed content strategy, the future of SaaS marketing, and more.

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Timestamps:

• (02:04) - Who is Bernard Meyer?
• (03:27) - Bernard’s background.
• (06:09) - What is Omnisend?
• (08:03) - Connection between content and design.
• (10:52) - Content strategy at Omnisend.
• (12:57) - Why most B2B SaaS don’t use YouTube?
• (19:11) - Unbiased reviews and comparison pages.
• (23:18) - Brand importance.
• (26:42) - Niche limitations on content strategy.
• (36:03) - Bernard’s thoughts on blog posts' importance.
• (40:52) - Blog post structure that satisfies your audience.
• (45:04) - What does the future hold for SaaS content marketing?
• (50:27) - Learn more about Bernard and Omnisend and get in touch.
• (51:03) - Outro

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Useful Links:

Website: https://www.omnisend.com/

Bernard on LinkedIn: https://www.linkedin.com/in/bernardgmeyer/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

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This episode is sponsored by Ahrefs.

Visit https://ahrefs.com/awt and sign up for free!