In this episode of The SaaS SEO Show, we’ve interviewed Sam Oh, VP of Marketing at Ahrefs, and discussed video content strategy at Ahrefs, product-led content marketing, and more.

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Timestamps:

• (01:54) - Who is Sam Oh?
• (02:38) - Sam’s background.
• (05:35) - What is Ahrefs? 
• (06:36) - Sam’s first steps with Ahrefs.
• (07:52) - Sam’s learnings.
• (10:16) - Should other B2B SaaS companies approach marketing as Ahrefs?
• (13:43) - The state of video marketing for B2B SaaS companies.
• (17:44) - Sam’s thoughts on outsourcing video production.
• (10:51) - Examples of SaaS companies leveraging video marketing.
• (24:48) - YouTube video formats.
• (26:55) - Ahrefs approach on short-form videos.
• (29:02) - Ahrefs YouTube strategy.
• (33:34) - What does the future fold for Ahrefs video content marketing?
• (34:45) - Content localization.
• (38:13) - Managing negative comments.
• (39:44) - Thoughts on SGE.
• (42:00) - Learn more about Sam and Ahrefs and get in touch.
• (42:17) - Outro

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Useful Links:

Website: https://ahrefs.com/awt

YouTube: https://www.youtube.com/@AhrefsCom

Sam on Twitter: https://twitter.com/samsgoh

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

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This episode is sponsored by Ahrefs.

Visit https://ahrefs.com/awt and sign up for free!