Data-driven Decisions and International SEO with Laura Paskauskaite, Head of SEO at Surfshark #78

(01:53) - Who is Laura Paskauskaite?

(03:11) - Laura’s background

(05:01) - What is Surfshark?

(07:07) - How do you approach SEO for a new brand in a competitive niche?

(09:56) - The importance of alternative pages.

(12:45) - Tips on branded keywords.

(13:52) - Traffic that translates into revenue.

(17:01) - How to find queries that bring more transactions?

(19:17) - Methods to identify audience needs except for keyword research.

(23:07) - How does data affect decisions regarding SEO in Surfshark?

(27:55) - The value of secondary keywords.

(30:37) - Factors that aren’t easy to measure (e.g., brands).

(35:56) - How does Surfshark approach international SEO?

(42:22) - Technical aspect and link building regarding international SEO.

(43:25) - Localized link-building outreach templates.

(44:32) - Laura’s learnings on building and retaining teams.

(46:50) - Learn more about Laura and Surfshark and get in touch.

(47:35) - Outro