Data-driven Decisions and International SEO with Laura Paskauskaite, Head of SEO at Surfshark #78

In this episode of The SaaS SEO Show, we’ve interviewed Laura Paskauskaite, Head of SEO at Surfshark, and discussed traffic that translates into revenue, international SEO, and more.

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Timestamps:

• (01:53) - Who is Laura Paskauskaite?
• (03:11) - Laura’s background
• (05:01) - What is Surfshark?
• (07:07) - How do you approach SEO for a new brand in a competitive niche?
• (09:56) - The importance of alternative pages.
• (12:45) - Tips on branded keywords.
• (13:52) - Traffic that translates into revenue.
• (17:01) - How to find queries that bring more transactions?
• (19:17) - Methods to identify audience needs except for keyword research.
• (23:07) - How does data affect decisions regarding SEO in Surfshark?
• (27:55) - The value of secondary keywords.
• (30:37) - Factors that aren’t easy to measure (e.g., brands).
• (35:56) - How does Surfshark approach international SEO?
• (42:22) - Technical aspect and link building regarding international SEO.
• (43:25) - Localized link-building outreach templates.
• (44:32) - Laura’s learnings on building and retaining teams.
• (46:50) - Learn more about Laura and Surfshark and get in touch.
• (47:35) - Outro

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Useful Links:

Website: https://surfshark.com/

Laura on LinkedIn: https://www.linkedin.com/in/laura-paskauskaite/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

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This episode is sponsored by Ahrefs.

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