Content Creation and Repurposing Content with Eric Jaffe, Global Head of Content at GLG #76

In this episode of The SaaS SEO Show, we’ve interviewed Eric Jaffe, Global Head of Content at GLG, and discussed the process of content creation, repurposing content from virtual events, and more.

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Timestamps:

• (01:42) - Who is Eric Jaffe?
• (02:30) - Eric’s background.
• (04:53) - What is GLG?
• (09:50) - Use case of GLG.
• (12:55) - Element of community at GLG.
• (14:22) - Content in foreign languages.
• (15:27) - Tips on how to conduct effective interviews.
• (17:53) - How does GLG measure quality in virtual events?
• (20:12) - The process of content selection at GLG.
• (23:37) - How does GLG manage thousands of content pieces monthly?
• (25:23) - Best practices for repurposing content from live events.
• (28:22) - How does GLG Library work?
• (30:30) - Differences in the content creation process across different industries.
• (31:56) - Eric’s thoughts on the rise of generative AI.
• (35:16) - How does GLG ensure that its inventory is accurate?
• (37:35) - Learn more about Eric and GLG and get in touch.
• (39:23) - Outro

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Useful Links:

GLG Website: https://glginsights.com/

Eric on LinkedIn: https://www.linkedin.com/in/eric-steven-jaffe/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

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This episode is sponsored by Ahrefs.

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