Attribution and Dark Social with Emir Atlı, Co-founder & CMO at HockeyStack #77

In this episode of The SaaS SEO Show, we’ve interviewed Emir Atlı, Co-founder & CMO at HockeyStack, and discussed attribution for B2B SaaS companies, dark social, building brands, and more.

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Timestamps:

• (01:50) - Who is Emir Atlı?
• (02:58) - Emir’s background and what HockeyStack is.
• (04:13) - Who gets the most value using HockeyStack?
• (06:46) - Challenges B2B SaaS companies face regarding analytics.
• (09:38) - Attribution on activities that don’t happen on websites (e.g., webinars).
• (10:10) - What are some mistakes companies make regarding attribution?
• (14:54) - How does Emir measure the impact of content on the revenue pipeline?
• (16:13) - How to use content pieces with strong intent?
• (19:49) - What about dark social and how to attribute value to them?
• (23:14) - Are there any activities attribution software can’t track?
• (24:16) - Emir tips on building a brand from a content and SEO perspective.
• (29:39) - Learn more about Emir and HockeyStack and get in touch.
• (30:52) - Outro

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Useful Links:

HockeyStack Website: https://hockeystack.com/

Emir on LinkedIn: https://www.linkedin.com/in/emircatli/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

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