Attribution and Dark Social with Emir Atlı, Co-founder & CMO at HockeyStack #77

(01:50) - Who is Emir Atlı?

(02:58) - Emir’s background and what HockeyStack is.

(04:13) - Who gets the most value using HockeyStack?

(06:46) - Challenges B2B SaaS companies face regarding analytics.

(09:38) - Attribution on activities that don’t happen on websites (e.g., webinars).

(10:10) - What are some mistakes companies make regarding attribution?

(14:54) - How does Emir measure the impact of content on the revenue pipeline?

(16:13) - How to use content pieces with strong intent?

(19:49) - What about dark social and how to attribute value to them?

(23:14) - Are there any activities attribution software can’t track?

(24:16) - Emir tips on building a brand from a content and SEO perspective.

(29:39) - Learn more about Emir and HockeyStack and get in touch.

(30:52) - Outro