The SaaS SEO Show

Publishing Velocity Case Study #Solos

Apr 25, 2023

27:07

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about publishing velocity and its effectiveness from an SEO perspective.

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Timestamps:

(00:00) - Intro
(01:40) - Episode overview.
(03:11) - The timeframe of the project.
(03:50) - Growth summary.
(04:28) - Our contribution & services.
(05:13) - Results of publishing 16.6 content pieces per month for three months.
(06:37) - 469.74% increase in the total number of organic keywords the blog is ranking for.
(07:13) - 209.46% increase in the total number of organic impressions.
(09:02) - 344,38% increase in organic clicks.
(10:39) - The journey to get from publishing something to acquiring a customer.
(12:55) - Learning of this experience.
(13:23) - Publishing velocity matters.
(14:00) - The CMS your company's using can affect your team's efficiency.
(16:02) - Streamline your processes and cross-company communications.
(19:03) - Don’t do migrations or other activities with technical risk.
(21:02) - Leave your opinion outside the content editing process and focus on the scope.
(24:43) - Outro