Todd Rogers, a behavioral scientist and professor at Harvard Kennedy School, shares powerful insights on crafting messages that capture attention. He discusses a four-stage engagement process readers go through and emphasizes the need for clarity and brevity. By contrasting beautiful writing with effective communication, Todd provides practical tips for simplifying language and improving message design. Listeners will learn strategies for enhancing reader engagement, including using headings and concise language to ensure their messages are not swiped away.

Todd Rogers, a Harvard Kennedy School professor and author of 'Writing for Busy Readers,' shares insights on crafting effective communication. He emphasizes that busy readers require clarity and brevity in everything from emails to speeches. Tips include using simple language, structure, and bullet points to enhance readability. The conversation also highlights how emojis can engage diverse audiences and the importance of adapting writing to fit communication norms for improved understanding. With Rogers’ strategies, you can write in a way that respects your readers' time.

Nudges are all around you. They might help you choose your meal at a restaurant, navigate a busy airport terminal, or start saving for the future. But nudges are often subtle, so you might not notice them until they’re pointed out. In this episode of Choiceology with Katy Milkman, we’re doing things a little differently. This episode is your guide to the many ways nudges have changed the world for the better. We'll revisit examples of nudges you may recognize from previous episodes of Choiceology. UCLA professor Shlomo Benartzi explains why defaults help more people save for retirement. University of Chicago professor Ayelet Fishbach reminds us how making the best choice a fun one is a great way to encourage better decisions. Harvard professor Todd Rogers discusses how social norms can help people reduce water and energy usage in hotels. You'll hear a feature interview with Nobel Prize-winning economist Richard Thaler, who along with Harvard law professor Cass Sunstein popularized nudges more than a decade ago in their book Nudge: Improving Decisions About Health, Wealth, and Happiness. And Cass Sunstein himself talks about how simplifying application forms can have an outsized impact on financial aid programs for students.Richard Thaler is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago's Booth School of Business. He is the author of several books, including Nudge: The Final Edition and Misbehaving: The Making Of Behavioral Economics.Next, you'll hear from cognitive scientist Maya Shankar about how reading Nudge led her to work in the White House. She served as a senior advisor in the federal government where she founded the White House Social and Behavioral Sciences Team. She's also the creator, host, and executive producer of the award-winning podcast A Slight Change of Plans.Finally, Katy discusses ways you can incorporate nudges in your own life to help you make better decisions. Choiceology is an original podcast from Charles Schwab. For more on the series, visit schwab.com/podcast.If you enjoy the show, please leave a ⭐⭐⭐⭐⭐ rating or review on Apple Podcasts. Important DisclosuresAll expressions of opinion are subject to change without notice in reaction to shifting market conditions.The comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab. Data contained herein from third-party providers is obtained from what are considered reliable sources. However, its accuracy, completeness or reliability cannot be guaranteed.The policy analysis provided by the Charles Schwab & Co., Inc., does not constitute and should not be interpreted as an endorsement of any political party.Investing involves risk, including loss of principal.The book, How to Change: The Science of Getting from Where You Are to Where You Want to Be, is not affiliated with, sponsored by, or endorsed by Charles Schwab & Co., Inc. (CS&Co.). Charles Schwab & Co., Inc. (CS&Co.) has not reviewed the book and makes no representations about its content.Apple Podcasts and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries.Google Podcasts and the Google Podcasts logo are trademarks of Google LLC.Spotify and the Spotify logo are registered trademarks of Spotify AB.(0422-2A4K)

Todd Rogers, professor of public policy at Harvard University and behavioral scientist, discusses the importance of concise writing and how to effectively communicate with busy readers. They explore strategies like using fewer words, presenting fewer ideas, and balancing goals in communication. The chapter also introduces a tool for enhancing writing skills and explores the capabilities of generative AI in content generation.

Todd Rogers, co-author of 'Writing for Busy Readers', shares practical steps and techniques for effective communication in the 21st century. Focus on concise writing, reading navigation, and the impact of shorter sentences. Conduct a live experiment on overconfidence and explore the importance of brevity in communication. Choose musical artists for a desert island and discuss the challenges of effective communication in a fast-paced world.

In this conversation, Todd Rogers, a Harvard professor and behavioral science expert, shares insights on effective communication strategies. He reveals the surprising power of brevity, showing how shorter messages lead to higher engagement. Todd emphasizes the importance of clarity and design in writing, and how simple language can boost comprehension. He also discusses innovative memory aids used in marketing, like themed signage in airports, highlighting the responsibility of marketers to prioritize user experience. Prepare your writing to be more engaging with Todd's practical tips!

Todd Rogers, Co-author of Writing for Busy Readers, and Professor of Public Policy at Harvard’s Kennedy School, discusses principles for capturing the attention of busy readers. Topics include: improving your writing by asking critical questions, the trick to getting people to respond, creating associations to counter attack ads, writing concisely and making content skimmable, the importance of being excellent at your job, and effective editing tools for busy writers.

Harvard Professor Todd Rogers discusses effective writing for busy readers, including designing content for skimming and conveying concise messages. He emphasizes the importance of easy navigation and collaboration, and provides resources for further information.

In this podcast, Todd Rogers discusses writing for busy readers and the importance of concise communication. He shares insights on effective communication strategies, reading styles, and the evolution of writing in a technology-driven world. The conversation also explores persuasive writing techniques and the impact of social media on information consumption.

Todd Rogers, Harvard professor and behavioral scientist, discusses the importance of making writing more accessible in our fast-paced world. He emphasizes the writer's role in simplifying content and making it reader-friendly. The principle of 'less is more' is highlighted, along with the vital importance of editing to improve communication. The podcast also touches on data breaches, generative AI software, and the impact of formatting in written content.