Coaching for Leaders

666: Get People Reading What You’re Sending, with Todd Rogers

40 snips
Feb 5, 2024
Todd Rogers, a Harvard public policy professor and behavioral scientist, dives into the art of effective communication. He shares insights on how the modern reader often skims text, emphasizing the importance of brevity. By using fewer words and focusing on one idea at a time, writers can boost engagement and action. Rogers also discusses the balance between formal and practical writing styles, and how AI tools can enhance clarity in communication, making it easier for busy readers to grasp key messages.
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ADVICE

We Are All Writers

  • Think of yourself as a writer, even if writing isn't your main job.
  • Practice writing practically to achieve goals, not just formally for correctness.
INSIGHT

Writing Effectively vs. Writing Well

  • Effective writing helps achieve goals by getting readers to respond.
  • Focus on how people read and accommodate that, not just how to write well.
INSIGHT

Everyone Skims

  • Readers skim, even text messages, to move on quickly.
  • Write to accommodate this by prioritizing clarity and ease of reading.
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