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666: Get People Reading What You’re Sending, with Todd Rogers

Coaching for Leaders

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The Art of Brevity in Communication

This chapter explores the critical importance of conciseness in written communication, emphasizing that shorter messages often yield better engagement and understanding. It discusses various studies and experiments, including a notable political fundraising email, that reveal the effectiveness of brevity over verbosity. Listeners are encouraged to prioritize clarity and prioritize their key messages to enhance communication effectiveness.

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