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How to Be Awesome at Your Job

916: Six Principles for Writing to Busy Readers with Todd Rogers

Nov 16, 2023
42:56
Snipd AI
Todd Rogers, Co-author of Writing for Busy Readers, and Professor of Public Policy at Harvard’s Kennedy School, discusses principles for capturing the attention of busy readers. Topics include: improving your writing by asking critical questions, the trick to getting people to respond, creating associations to counter attack ads, writing concisely and making content skimmable, the importance of being excellent at your job, and effective editing tools for busy writers.
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Podcast summary created with Snipd AI

Quick takeaways

  • Simplifying writing by using short words, common words, and simple sentences increases engagement with busy readers.
  • Applying formatting techniques like headings and short sentences greatly improves the readability and navigation of written material.

Deep dives

Principles for Writing to Busy Readers

The podcast episode discusses Todd Rogers' principles for writing to busy readers. Todd shares valuable insights on writing impactfully to busy readers so that they will actually read, understand, and respond. He highlights the importance of making reading easy by using short words, common words, and simple sentences. He explains the power of using headings and formatting for easy navigation and skimming. Todd also emphasizes the significance of telling readers why they should care and making responding easy. These principles focus on simplifying the writing process and making it easier for readers to engage with the content.

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