How to Be Awesome at Your Job

916: Six Principles for Writing to Busy Readers with Todd Rogers

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Nov 16, 2023
Todd Rogers, Co-author of Writing for Busy Readers, and Professor of Public Policy at Harvard’s Kennedy School, discusses principles for capturing the attention of busy readers. Topics include: improving your writing by asking critical questions, the trick to getting people to respond, creating associations to counter attack ads, writing concisely and making content skimmable, the importance of being excellent at your job, and effective editing tools for busy writers.
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