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916: Six Principles for Writing to Busy Readers with Todd Rogers

How to Be Awesome at Your Job

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The Importance of Being Awesome at Your Job

This chapter emphasizes the significance of being excellent in your job and the consequences of not being so. It discusses examples like the poorly designed butterfly ballot in Florida and its impact on election outcomes. It also highlights how making communication and tasks easy for others, like BJ Fogg's tiny habits and Amazon's one-click purchasing, can lead to better results.

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