The Art of Manliness

The 6 Principles for Writing Messages People Won't Swipe Away

478 snips
Dec 23, 2024
Todd Rogers, a behavioral scientist and professor at Harvard Kennedy School, shares powerful insights on crafting messages that capture attention. He discusses a four-stage engagement process readers go through and emphasizes the need for clarity and brevity. By contrasting beautiful writing with effective communication, Todd provides practical tips for simplifying language and improving message design. Listeners will learn strategies for enhancing reader engagement, including using headings and concise language to ensure their messages are not swiped away.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
ADVICE

Get Inside Your Reader's Head

  • Get inside your reader's head and understand their perspective.
  • Know they're busy, skimming, and may not care as much as you do about your message.
INSIGHT

Skimming is the Norm

  • Readers are busy and skimming, prioritizing short, easy content.
  • They often delete or skip long messages without fully reading them.
ADVICE

Less Is More

  • Write less by using fewer words and including fewer ideas.
  • Prioritize essential information and cut unnecessary details to increase engagement.
Get the Snipd Podcast app to discover more snips from this episode
Get the app