The Art of Manliness
The 6 Principles for Writing Messages People Won't Swipe Away
Dec 23, 2024
Todd Rogers, a behavioral scientist and professor at Harvard Kennedy School, shares powerful insights on crafting messages that capture attention. He discusses a four-stage engagement process readers go through and emphasizes the need for clarity and brevity. By contrasting beautiful writing with effective communication, Todd provides practical tips for simplifying language and improving message design. Listeners will learn strategies for enhancing reader engagement, including using headings and concise language to ensure their messages are not swiped away.
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Quick takeaways
- Understanding the four-stage process of reader engagement helps writers tailor communication for better attention and response.
- Effective writing prioritizes clarity and purpose, allowing the writer to convey ideas without overcomplicating the message.
Deep dives
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