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The 6 Principles for Writing Messages People Won't Swipe Away

The Art of Manliness

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Communicating Effectively in Public Policy

This chapter emphasizes the critical importance of effective communication in public policy, focusing on the writer’s responsibility to ensure clarity in their messages. It distinguishes between beautiful and effective writing, arguing that prioritizing clear communication leads to better understanding and outcomes. Through practical examples and discussions on reader engagement, the chapter highlights strategies to enhance writing effectiveness in various professional contexts.

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