Six Pixels of Separation Podcast

SPOS #919 – Todd Rogers On How To Write For Busy Readers

10 snips
Feb 18, 2024
In this podcast, Todd Rogers discusses writing for busy readers and the importance of concise communication. He shares insights on effective communication strategies, reading styles, and the evolution of writing in a technology-driven world. The conversation also explores persuasive writing techniques and the impact of social media on information consumption.
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ADVICE

Write Less

  • Write less to respect readers' time.
  • Make it easy for them to quickly grasp your message and move on.
INSIGHT

Reading Types

  • Reading has three forms: careful reading, skimming, and scanning.
  • Good writing facilitates all three by using formatting, headings, and clear language.
ANECDOTE

Emoji Interpretation

  • A smiley face can be interpreted differently across generations.
  • Todd Rogers' teenage daughter would see a smiley face as sarcastic, while he intends it sincerely.
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