Todd Rogers, a Harvard Professor of Public Policy and co-author of Writing for Busy Readers, shares invaluable insights on effective communication. He discusses strategies tailored for busy readers, emphasizing concise writing and clear core ideas. The conversation explores how to craft engaging emails that balance brevity and warmth while minimizing reader effort. Rogers also teases an upcoming book packed with tools for assessing writing difficulty and AI editing, making practical tips accessible to anyone looking to improve their writing skills.
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volunteer_activism ADVICE
Design for Skimming
Design writing for easy navigation, acknowledging that readers skim.
Use headings, visual separation, and clear formatting to guide readers.
volunteer_activism ADVICE
Avoid Redundant Emphasis
Don't overuse bolding, underlining, or highlighting in emails.
Too much emphasis can make everything seem equally important and decrease overall engagement.
volunteer_activism ADVICE
Less Is More
Write concisely; less is more.
Adding more words, requests, or ideas can decrease readership and overall effectiveness.
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W książce "Writing for Busy Readers" Todd Rogers i Jessica Lasky-Fink omawiają, jak pisać treści, które są zrozumiałe i angażujące dla zabieganych czytelników. Autorzy podkreślają znaczenie jasności, zwięzłości i struktury tekstu. Książka zawiera praktyczne wskazówki i techniki, które pomagają w tworzeniu efektywnych i przystępnych treści. Autorzy omawiają również, jak dostosować styl pisania do różnych platform i mediów. Książka jest cennym źródłem wiedzy dla pisarzy, dziennikarzy, marketerów i wszystkich, którzy chcą skutecznie komunikować się z odbiorcami w dzisiejszym świecie. "Writing for Busy Readers" to praktyczny przewodnik, który pomoże w tworzeniu treści, które będą czytane i rozumiane.
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Todd Rogers is Professor of Public Policy at Harvard Kennedy School of Government. He is coauthor of Writing for Busy Readers.
He is faculty director of the Behavioral Insights Group, faculty chair of the executive education program Behavioral Insights and Public Policy, Senior Scientist at ideas42, and Academic Advisor at the Behavioral Insights Team. Todd is co-founder and board member of Analyst Institute, which increases civic engagement through improved voter communications.
He is also co-founder, equity holder, and Chief Scientist (unpaid) of EveryDay Labs, which partners with school districts to reduce student absenteeism by communicating with families. He has trained thousands of leaders across hundreds of organizations on the science of writing for busy readers.
Todd received his Ph.D. jointly from Harvard's Department of Psychology and the Harvard Business School. Check out Todd’s book at www.WritingForBusyReaders.com
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