

AEE 2055: Harvard Professor Todd Rogers on 3 Ways to Write Well for a Busy World
13 snips Sep 5, 2023
Todd Rogers, a Harvard Professor of Public Policy and co-author of Writing for Busy Readers, shares invaluable insights on effective communication. He discusses strategies tailored for busy readers, emphasizing concise writing and clear core ideas. The conversation explores how to craft engaging emails that balance brevity and warmth while minimizing reader effort. Rogers also teases an upcoming book packed with tools for assessing writing difficulty and AI editing, making practical tips accessible to anyone looking to improve their writing skills.
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Design for Skimming
- Design writing for easy navigation, acknowledging that readers skim.
- Use headings, visual separation, and clear formatting to guide readers.
Avoid Redundant Emphasis
- Don't overuse bolding, underlining, or highlighting in emails.
- Too much emphasis can make everything seem equally important and decrease overall engagement.
Less Is More
- Write concisely; less is more.
- Adding more words, requests, or ideas can decrease readership and overall effectiveness.