Think Fast Talk Smart: Communication Techniques
110. Write It Well: How to Craft an Email to Capture Busy Readers
Oct 10, 2023
Todd Rogers, a Harvard Kennedy School professor and author of 'Writing for Busy Readers,' shares insights on crafting effective communication. He emphasizes that busy readers require clarity and brevity in everything from emails to speeches. Tips include using simple language, structure, and bullet points to enhance readability. The conversation also highlights how emojis can engage diverse audiences and the importance of adapting writing to fit communication norms for improved understanding. With Rogers’ strategies, you can write in a way that respects your readers' time.
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Quick takeaways
- Writing effectively for busy readers saves them time and allows easy navigation of information by focusing on their needs.
- Designing content with structure and conciseness enhances readability and accommodates the skimming behavior of busy readers.
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The Importance of Writing Effectively for Busy Readers
Writing effectively for busy readers is important because it saves them time and allows them to quickly navigate the information. By focusing on the reader's needs, writers can make their content more accessible and accommodating to the skimming behavior of busy readers. Emphasizing structure and adding headings can help readers jump around and grasp the key points easily. Additionally, writing concisely and using simple language enhances readability and ensures that the message is understood by a wider audience.
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