Behavioral Grooves Podcast cover image

Behavioral Grooves Podcast

The Power of Brevity | Todd Rogers

Nov 13, 2023
01:01:57
Snipd AI
Todd Rogers, co-author of 'Writing for Busy Readers', shares practical steps and techniques for effective communication in the 21st century. Focus on concise writing, reading navigation, and the impact of shorter sentences. Conduct a live experiment on overconfidence and explore the importance of brevity in communication. Choose musical artists for a desert island and discuss the challenges of effective communication in a fast-paced world.
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Podcast summary created with Snipd AI

Quick takeaways

  • Writing for busy readers requires concise and easily digestible content to accommodate limited attention spans and time constraints.
  • Simplifying language and removing unnecessary words increases reader engagement and accessibility.

Deep dives

Writing effectively for busy readers

Writing for busy readers is about understanding the way people skim and scan information in today's busy world. It is the responsibility of the writer to make their content easily digestible and accessible, keeping in mind the limited attention spans and time constraints of the readers. By focusing on key points, using shorter sentences, and adding headings for navigation, writers can effectively communicate their message and save readers time. This approach is not only kinder to the readers but also more effective in achieving the writer's goals.

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