Kevin Espiritu

Kevin Espiritu, the mastermind behind Epic Gardening, transformed a modest blog into a booming $45 million enterprise. He shares his journey from online poker to gardening, highlighting pivotal moments like acquiring a seed company and developing unique plant varieties. The conversation dives into strategies for growing an audience through viral content, the complexities of business acquisitions, and the intersection of money and happiness. Prepare to be inspired by the Plant Daddy's practical insights on entrepreneurship and innovation in gardening!

Kevin Espiritu, the founder and CEO of Epic Gardening, reveals his journey turning a simple blog into a thriving video media company with millions of views. He discusses the entrepreneurial mindset that drives his success and the untapped opportunities in traditional industries. Kevin contrasts the dynamics of short-form and long-form content, emphasizing the importance of creating engaging material that resonates with audiences. He also reflects on strategic investments in physical products and the complexities of team dynamics in growing a creative business.

Kevin Espiritu shares his journey of building Epic Gardening into a multi-million dollar business, discussing aspects like SEO, content strategy, acquiring other gardening blogs, and the importance of email marketing. He also touches on topics like scaling with high-quality talent, playing poker as an entrepreneur, and the parallels between gardening and business growth.

Kevin Espiritu, Founder of EpicGardening.com, shares his journey of turning his passion for gardening into a successful media and eCommerce brand. The podcast discusses strategic choices, sustained organic traffic, community engagement, scaling content creation, seed management, and challenges of managing an eCommerce platform.

Kevin Espiritu, professional poker player turned gardening YouTube channel host, discusses his journey from poker to gardening. He talks about his fascination with the early Internet, how poker broke his brain on money, starting his YouTube channel, structuring videos, transforming his channel, and introducing new people to his audience. He also shares insights on the probabilistic mindset and the valuable lessons he learned from poker that help him in his life.

Today's guest on Nichepursuits podcast is Kevin Espiritu. Kevin has grown an incredible brand and 8-figure-a-year business, dominating the gardening niche in many significant ways, and he shares how his gardening niche site grew a community of loyal brand followers and got into selling products.

Gael is joined by Kevin Espiritu, founder of epicgardening.com, who shares his fluff-free methodology for building a $7m online empire. They discuss expanding from a blog to hydroponics, growing a podcast through various platforms, entertaining the audience, selling products directly, challenges of paying talent, running a brand, and online business success stories.

Kevin Espiritu, an expert in gardening, shares his journey of building Epic Gardening into a successful site. They discuss topics such as compounding audience growth through social channels, brand sponsorships and custom affiliate deals, and becoming an authority in your niche. They also explore strategies for saving time and resources, the benefits of using Facebook groups to enhance content, and negotiating commissions with affiliate sites. Additionally, they touch on starting a daily podcast, efficient time management, and improving website content.

Kevin Espiritu, AH Pro member, shares how he increased site revenue by 400% in 12 months. Topics include: driving Pinterest traffic, targeting informational keywords, building an email list, starting challenges, creating a review site, future plans, and expanding into multiple niches for increased revenue.

Kevin Espiritu is the creator of Epic Gardening. Kevin has amassed over 3.6 million social media followers, 11 million podcast downloads, and 42 million blog visits. Additionally, Espiritu has authored two books, ‘Field Guide to Urban Gardening: How to Grow Plants, No Matter Where You Live” and “Grow Bag Gardening: The Revolutionary Way to Grow Bountiful Vegetables, Herbs, Fruits, and Flowers in Lightweight, Eco-friendly Fabric Pots.” Sponsored by... Connect: 1+1=3. My new course on how I've connected with some of the world's most interesting people. Available for preorder now for $100. Price will increase when the course actually drops on Monday, March 6. Check it out here.  Timestamps (0:00) Intro (3:43) Hanging Out With Carrie Underwood & Kehlani (5:01) YouTube Celebrity vs. Traditional Celebrity (8:31) Kevin’s Early Days In Business (12:09) Lessons From Tucker Max & Book In A Box (16:15) Communication Skills (21:40) Moments That Led To Self-Awareness (25:00) Free Will Vs. Fate (27:52) Mind Virus (of Gardening) (29:50) Why Do We Share? (31:34) Gaining 2.3 Million Followers On TikTok (42:04) The Importance of Learning & Growing (52:02) Suffer Gene (56:03) Building A Team For A 2+ Million Subscriber Channel (59:02) What Do Most Creators Get Wrong? (1:00:20) Has Tech Made Us Better Or Worse? (1:02:31) Negative Sum Vs. Positive Sum (1:05:33) Young Male Entrepreneurship & Owning Yourself (1:14:40) Challenge Kevin's Links YouTube (Epic Gardening): https://www.youtube.com/@epicgardening YouTube (Kevin Espiritu): https://www.youtube.com/@kevinmespiritu  Instagram: https://www.instagram.com/epicgardening Twitter: https://twitter.com/KevinEspiritu Website: https://www.epicgardening.com My Links ✉️ Newsletter: https://dannymiranda.substack.com 🎙 Podcast: https://anchor.fm/dannymiranda 🎥 YouTube: https://youtube.com/dannymiranda 🐣 Twitter: https://twitter.com/heydannymiranda 📸 Instagram: https://instagram.com/heydannymiranda 🕺 TikTok: https://tiktok.com/@heydannymiranda