Kevin Espiritu, from $300/mo gardening blog to $45M business, discusses acquiring gardening blogs, the impact of money on happiness, and the strategic growth through acquisitions. He also talks about the farming industry, the benefits of locally sourced food, and his hobbies like beekeeping and developing new plant varieties.

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONKevin Espiritu is the founder and CEO of Epic Gardening. Epic Gardening has a simple mission: to help people around the world learn how to grow fresh, healthy food, no matter where they live.And they’ve done a really good job of that – with nearly 300 MILLION views on their YouTube videos alone, Epic Gardening is one of the biggest names in the gardening space. Not only that, but Epic Gardening generates millions of dollars in revenue every year.And while they may be most known for their multi-platform video content, Epic Gardening began as a blog. Kevin’s team began doing video just a few years ago, but that decision fueled their rapid growth.So in this episode, you’ll learn: How Epic Gardening transitioned from a blog to a media company How Kevin operates more like an entrepreneur than a creator Why there may be opportunity in old industries And how to create things that other people just aren’t willing to Full transcript and show notesFollow Kevin on YouTube / TikTok / Instagram / Facebook / PinterestKevin's Website***TIMESTAMPS00:00 - The YouTube Gardening Empire01:37 - Kevin Quits His Job to Build Epic Gardening05:31 - Being an Entrepreneur First10:43 - There is Massive Opportunity in Old Niches14:14 - Evaluating Trends and Staying Ahead18:17 - Short Form vs Long Form Content20:20 - YouTube Shorts Audiences are Different than Longform22:01 - Investing $30k into 1st Physical Products25:01 - TikTok and YouTube KPIs to Look at26:00 - Asking People For Help 26:50 - How Should a New Creator Start?28:29 - SEO is Important for Creators29:39 - YouTube SEO30:51 - How to Make the Best Video in Your Niche33:05 - Managing Video Production is Hard35:00 - Hiring and Managing People as a Creator40:34 - How to Evaluate Ideas and Opportunities44:49 - Copycats Can Only Grow So Big***RECOMMENDED NEXT EPISODE→ #25: Eric Jorgenson***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Kevin Espiritu shares his journey of building Epic Gardening into a multi-million dollar business, discussing aspects like SEO, content strategy, acquiring other gardening blogs, and the importance of email marketing. He also touches on topics like scaling with high-quality talent, playing poker as an entrepreneur, and the parallels between gardening and business growth.

Kevin Espiritu, Founder of EpicGardening.com, shares his journey of turning his passion for gardening into a successful media and eCommerce brand. The podcast discusses strategic choices, sustained organic traffic, community engagement, scaling content creation, seed management, and challenges of managing an eCommerce platform.

Kevin Espiritu, professional poker player turned gardening YouTube channel host, discusses his journey from poker to gardening. He talks about his fascination with the early Internet, how poker broke his brain on money, starting his YouTube channel, structuring videos, transforming his channel, and introducing new people to his audience. He also shares insights on the probabilistic mindset and the valuable lessons he learned from poker that help him in his life.

Today's guest on Nichepursuits podcast is Kevin Espiritu. Kevin has grown an incredible brand and 8-figure-a-year business, dominating the gardening niche in many significant ways, and he shares how his gardening niche site grew a community of loyal brand followers and got into selling products.

Kevin Espiritu, empire builder of Epic Gardening, discusses affiliate marketing, drop shipping, and creating original products. He shares insights on content creation with 120-180 articles per month and detailed YouTube video production. The episode delves into turning a blog into a business empire, acquiring Botanical Interest, securing collaborations, managing inventory, and balancing content with commerce. Reflections on achieving goals and finding fulfillment are also explored.

Gael is joined by Kevin Espiritu, founder of epicgardening.com, who shares his fluff-free methodology for building a $7m online empire. They discuss expanding from a blog to hydroponics, growing a podcast through various platforms, entertaining the audience, selling products directly, challenges of paying talent, running a brand, and online business success stories.

Kevin Espiritu, an expert in gardening, shares his journey of building Epic Gardening into a successful site. They discuss topics such as compounding audience growth through social channels, brand sponsorships and custom affiliate deals, and becoming an authority in your niche. They also explore strategies for saving time and resources, the benefits of using Facebook groups to enhance content, and negotiating commissions with affiliate sites. Additionally, they touch on starting a daily podcast, efficient time management, and improving website content.

Kevin Espiritu, AH Pro member, shares how he increased site revenue by 400% in 12 months. Topics include: driving Pinterest traffic, targeting informational keywords, building an email list, starting challenges, creating a review site, future plans, and expanding into multiple niches for increased revenue.