Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! cover image

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

How Kevin Espiritu Grew His Niche Site from $400/Month To an 8-Figure Per Year Brand

Mar 1, 2023
01:02:40

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Cross-platform content creation and repurposing can significantly expand a niche brand's reach and engage with a broader audience.
  • Diversifying revenue streams and exploring new opportunities beyond traditional methods can enhance the long-term stability and success of a niche business.

Deep dives

Building a Gardening Brand: From Website to Full Brand

Kevin Espiritu shares his journey of building EpicGardening.com from a simple website to a successful gardening brand. Starting as a website about eight or nine years ago, Epic Gardening has grown into a large brand with millions of page views and a strong presence on social media platforms like YouTube, TikTok, and Instagram. It has also expanded into developing its own products, which now make up over 90% of its revenue. Kevin discusses the importance of adapting and pivoting as the brand grows, and highlights the value of inspiration and learning from others. The episode offers insights into building a niche brand and utilizing different media channels for growth.

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