What Can't Be Fake?

Even nowadays there's a lot of debate about that in the website building space. But even back then it was even more common to not be a part of your brand. And I would say this, like I know very few businesses that are in the media world and niche site blogging is media that wouldn't benefit from having a human person to connect with. "If simply the act of shining a light on it destroys it, how valuable is that thing?" he asks.