Putting Yourself in the Shoes of a Listener

Jared Smith: Putting yourself in the shoes of a listener that perhaps is really eyeing an e-commerce play, you know, does have some elements to a brand and a community going for them. What would you say to that person before making that decision? He says if you're going to get into commerce, like offer the best possible thing you could sell to your audience That they're sort of screaming for.