What's the Difference Between Niche and Non Niche?

Kevin Espiritu: I'm trying to build a little bit of like a normal non gardening audience as well. So that's on Twitter at Kevin Espiritu, but everything else in the garden world is just Epic Gardening. Our seed company is called Botanical Interests. You can check that out as well or just walk into any nursery. It'll be the packs with the illustrations on it.