How a Clever Hook Can Make a PR Campaign More Successful

This episode is sponsored by Search Intelligence. Faerie shows you how their agency built digital PR links to a client's website. With 20 links in big publications such as the Sun, Express, Mirror, Wells Online and Still Landing, I would say this campaign is a massive success. We told the press that people should turn on their heating this summer if they want to say money next winter. And we landed over 20 links in national and regional UK publications for our boiler client. That's crazy. The campaign hook was pretty clever. Can you imagine when people see this headline in the news, you should turn on your boiler this summer? There is no way they will not click on it. So