The Danny Miranda Podcast #324: Kevin Espiritu – From Zero to 3.6 Million Followers Building The World's Largest Gardening Media Company
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Mar 3, 2023 AI Snips
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How A DM Turned Into A Celebrity Collab
- Kevin describes meeting Carrie Underwood after she DM'd him asking gardening help and then collaborating on greenhouse content.
- The encounter came from casual DMs and a shared gardening interest, not fame-chasing.
YouTube Reach Feels Deeper Than Classic Fame
- Kevin contrasts traditional celebrity with YouTube creators reaching people more deeply despite different public perception.
- YouTube fame builds deeper relationships even if creators aren't treated like classic superstars in person.
Poker Paid For College And Redirected His Path
- Kevin paid for college by playing online poker and then avoided a Big Four accounting career because poker paid more.
- That fork led him to pursue alternative paths and eventually work at Book in a Box (Scribe Media).