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When did you realize that it actually was working, what you went on the platform in August of 2019? I think October, probably because at the beginning, it was cringy. There was a piece of content that did really well back then that made me realize the power of the platform and the scale of the platform. And so I was like, oh my God, this is for sure going to take the world over"

Kevin Espiritu is the creator of Epic Gardening. Kevin has amassed over 3.6 million social media followers, 11 million podcast downloads, and 42 million blog visits. Additionally, Espiritu has authored two books, ‘Field Guide to Urban Gardening: How to Grow Plants, No Matter Where You Live” and “Grow Bag Gardening: The Revolutionary Way to Grow Bountiful Vegetables, Herbs, Fruits, and Flowers in Lightweight, Eco-friendly Fabric Pots.”

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Timestamps

(0:00) Intro

(3:43) Hanging Out With Carrie Underwood & Kehlani

(5:01) YouTube Celebrity vs. Traditional Celebrity

(8:31) Kevin’s Early Days In Business

(12:09) Lessons From Tucker Max & Book In A Box

(16:15) Communication Skills

(21:40) Moments That Led To Self-Awareness

(25:00) Free Will Vs. Fate

(27:52) Mind Virus (of Gardening)

(29:50) Why Do We Share?

(31:34) Gaining 2.3 Million Followers On TikTok