Is There a Mind Virus?

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Epic founder says word of mouth is one of the only truly sort of free types of marketing that, that exist. If you can't crack the nut of someone watching your video or consuming your content and then telling one point expert in people, then you're dead in the water. Why do we share the things we share? I think it's out of love and care for our friends and family.

Kevin Espiritu is the creator of Epic Gardening. Kevin has amassed over 3.6 million social media followers, 11 million podcast downloads, and 42 million blog visits. Additionally, Espiritu has authored two books, ‘Field Guide to Urban Gardening: How to Grow Plants, No Matter Where You Live” and “Grow Bag Gardening: The Revolutionary Way to Grow Bountiful Vegetables, Herbs, Fruits, and Flowers in Lightweight, Eco-friendly Fabric Pots.”

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Timestamps

(0:00) Intro

(3:43) Hanging Out With Carrie Underwood & Kehlani

(5:01) YouTube Celebrity vs. Traditional Celebrity

(8:31) Kevin’s Early Days In Business

(12:09) Lessons From Tucker Max & Book In A Box

(16:15) Communication Skills

(21:40) Moments That Led To Self-Awareness

(25:00) Free Will Vs. Fate

(27:52) Mind Virus (of Gardening)

(29:50) Why Do We Share?

(31:34) Gaining 2.3 Million Followers On TikTok