How do you gain all of that attention and awareness, but not yourself get lost in that process? For example, when I went on TikTok and started to go into it, I was consuming a lot of TikTok as well. Because I was consuming so much, I noticed that like the way I was thinking was different. And I didn't like it. So how do you think about that as somebody who's successfully gone through it? "I could certainly pull back a little bit of my consumption habits"

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