YouTubers Aren't Just Superstars

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What's so interesting is that YouTubers really are true global superstars. But we often don't have that in our head as what we imagine them to be. In the truest sense, like YouTube has watched worldwide and it's seen worldwide... you are truly known by millions of people but your reach is insane. To me, there's still a big difference between classic celebrity and YouTube celebrity.

Kevin Espiritu is the creator of Epic Gardening. Kevin has amassed over 3.6 million social media followers, 11 million podcast downloads, and 42 million blog visits. Additionally, Espiritu has authored two books, ‘Field Guide to Urban Gardening: How to Grow Plants, No Matter Where You Live” and “Grow Bag Gardening: The Revolutionary Way to Grow Bountiful Vegetables, Herbs, Fruits, and Flowers in Lightweight, Eco-friendly Fabric Pots.”

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Timestamps

(0:00) Intro

(3:43) Hanging Out With Carrie Underwood & Kehlani

(5:01) YouTube Celebrity vs. Traditional Celebrity

(8:31) Kevin’s Early Days In Business

(12:09) Lessons From Tucker Max & Book In A Box

(16:15) Communication Skills

(21:40) Moments That Led To Self-Awareness

(25:00) Free Will Vs. Fate

(27:52) Mind Virus (of Gardening)

(29:50) Why Do We Share?

(31:34) Gaining 2.3 Million Followers On TikTok