My First Million

He Turned $300/mo Into $3,750,000/mo From GARDENING

175 snips
May 31, 2024
Kevin Espiritu, the mastermind behind Epic Gardening, transformed a modest blog into a booming $45 million enterprise. He shares his journey from online poker to gardening, highlighting pivotal moments like acquiring a seed company and developing unique plant varieties. The conversation dives into strategies for growing an audience through viral content, the complexities of business acquisitions, and the intersection of money and happiness. Prepare to be inspired by the Plant Daddy's practical insights on entrepreneurship and innovation in gardening!
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ANECDOTE

Poker Winnings

  • Kevin Espiritu paid for college by playing online poker, winning $250,000.
  • This experience discouraged him from pursuing accounting and led him to web design and online marketing.
ANECDOTE

Cocoa Butter Hustle

  • Inspired by Pat Flynn, Kevin created CocoaButterCream.org, reviewing cocoa butter products on Amazon.
  • This early venture, though not very lucrative, sparked his interest in internet marketing.
ANECDOTE

Kendrick Lamar Site

  • Kevin and his cousin ran a Kendrick Lamar fan site selling print-on-demand merchandise.
  • The site thrived until Lamar's official rise, leading to its closure due to trademark issues.
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